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Friday, 20 October 2017 14:43

PR Lessons From Chicago Cubs Fans

The Chicago Cubs weren't able to repeat a World Series win, but lot can be learned from the die-hard Cubs fan.

I think of PR and marketing the same way as I do a jigsaw puzzle: no one piece will make it whole.

Monday, 25 September 2017 06:16

Reprints: Don't Use a One and Done Approach

Smartly leveraging your media coverage and reprints allows you more than just 15 minutes of fame.

Thursday, 21 September 2017 13:53

Ready to Tell Your Story to the Media?

You've scored a fantastic opportunity for a media interview. Now what? Preparation is key - see how a public relations professional can help.

Thursday, 14 September 2017 06:13

Is Your PR Plan a Bull in the China Shop?

If you're not proactively pursuing PR, you're letting valuable opportunities pass you by.



Wednesday, 23 August 2017 06:40

11 Tools to Make Your PR Life Easier

PR professionals have a plethora of tools available to help make the job easier. Some are good and some are not, some are quite costly and some are free!

Wednesday, 16 August 2017 08:47

PR: What Works and What Doesn't

If Michael Jordan never played professionally but simply stuck to pick-up games in the park, would he still be considered one of the greatest basketball players of all time?

Thursday, 03 August 2017 05:18

7 PR Lessons We Can Learn From The Mooch

A cautionary tale from the political landscape.

Perhaps you’ve heard of Anthony Scaramucci? On July 21, 2017 he was named White House Director of Communications. A mere 10 days later, on July 31, 2017 he was fired.

Thursday, 10 August 2017 05:18

You are Cordially Invited...

Journalists Want the Nickel Tour. So what does this have to do with media relations?

Garnering the attention of the media is, at its core, about getting portfolio managers and reporters together. Journalists have a job to do, and like most of us, will gravitate to people they know and with whom they’ve had past positive experiences.

Take a proactive approach—rather than a reactive one—and pitch your story to the media.

If your company’s media relations strategy consists of sending out press releases and hoping for reporters to call you, you may not have gotten the media attention or coverage you were hoping for.

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