PR professionals have a plethora of tools available to help make the job easier. Some are good and some are not, some are quite costly and some are free!
If Michael Jordan never played professionally but simply stuck to pick-up games in the park, would he still be considered one of the greatest basketball players of all time?
A cautionary tale from the political landscape.
Perhaps you’ve heard of Anthony Scaramucci? On July 21, 2017 he was named White House Director of Communications. A mere 10 days later, on July 31, 2017 he was fired.
Journalists Want the Nickel Tour. So what does this have to do with media relations?
Garnering the attention of the media is, at its core, about getting portfolio managers and reporters together. Journalists have a job to do, and like most of us, will gravitate to people they know and with whom they’ve had past positive experiences.
Take a proactive approach—rather than a reactive one—and pitch your story to the media.
If your company’s media relations strategy consists of sending out press releases and hoping for reporters to call you, you may not have gotten the media attention or coverage you were hoping for.
Do you feel like you leave every meeting and media opportunity wondering why you never got to say what you had planned?
You had a great piece of press - whether it was television or print - don't let it end there! Leverage that piece of press and put it to work for you!
Stan Hinden, retired Washington Post financial writer and columnist wrote, during my 50 years as a newspaper reporter, editor and columnist, I have known hundreds of public relations people. Some were a joy to work with; others a nightmare. Indeed, as I look back, I can see clear differences between those who were good at their jobs and those who were not.