Sounds simple enough, but what are the components of a sound PR plan?

It's time to roll up your sleeves and get started! 

Making the decision to commit to a PR plan is the first step. Next, you'll need to hire a professional.

As we kick off a new year we can look back at lessons learned in 2017 and apply them moving forward. What changes might we see in PR trends in 2018?

Instead of New Year's resolutions that fall by the wayside by February, when it comes to your firm, how about making some resolutions you can commit to and see results from?

Whether you're sad to see 2019 end or anxious to see 2020 begin, we wish you the happiest of New Years!

Ready to grow your fund in 2018? Isn't it time you shared your fund's story with the media?

As we wrap up 2017 we took a look through our blog posts from the year.  We've compiled the Top 5 most popular posts. We hope you find them useful.

SunStar VP, Melissa Murphy, was invited to be a featured speaker in the BMO podcast series, Better Conversations. Better Outcomes. She shared her insights on how a PR program could be a vital part of a practice management enhancement plan.

You've scored an fantastic opportunity for a media interview. Now what? Don't get spooked - get ready! Preparation is key - see how a public relations professional can help.