Public relations executives and campaign managers rely on word of mouth advertising as a critical component of their political PR plans when marketing to voters.
Nike, one of the most easily recognizable brands today, recently announced Colin Kaepernick is the new face of the “Just Do It” campaign.
Celera Systems (SalesStation) hosted their first client conference on September 25-27, 2018, in Milwaukee, Wisconsin. SunStar was privileged to attend.
Have you heard the expression you can’t unring a bell? When it comes to media interviews truer words have never been spoken.
Interviews aren't typically scripted so they don't always go as planned. Don't fret - we've got you covered with our top 5 tips to help you succeed!
This is the fourth installment of our "Case for PR" series. We've put together a series of topics to examine the various ways in which a public relations strategy can help a firm grow.
Are you frustrated by marketing challenges? Foreside Distributors hosted a webinar to discuss such challenges in the industry and ways to overcome them. SunStar Strategic's Marilyn Dale was a contributor. This is the fifth installment of our report, Taking Action for Marketing Success, designed to present marketers with actionable ideas to overcome their marketing challenges.