Earning consistent recognition through media coverage is more than a feather in your cap; it can be the silver bullet in your marketing efforts. Working with the media, unlike other sales activities, attracts investors directly and provides a third-party endorsement that can be reused over time to add credibility.
How often have you scored a terrific story about your fund in the media only to find out that your compliance team won’t allow you to reprint it or post it to your website, disclosures notwithstanding? This experience can be frustrating and disheartening.
It’s never too late to design and commit to a PR plan. Good intentions quickly fade as day-to-day responsibilities consume our time.
Fund firms are likely to face downward pressure on fees, as well as fewer mutual fund share classes, based on the Department of Labor’s (DOL) fiduciary rule, according to a recent story in Investment News.
PR has many components, so it is difficult to say whether it works or not without defining "PR". In this instance, let's assume that you are asking whether good news stories will help you attract new clients or customers.
Thunderclap is storming the scene with their ability to increase company’s social media exposure.
Social media is vital to the marketing plan of any company, but it takes more than simply creating a Facebook page or Twitter account to be successful.
There is never a bad time to design and commit to a PR plan. Good intentions quickly fade as day-to-day responsibilities consume our time. No matter how good your investment management, unless you're top of mind for investment professionals, reporters and ultimately the public, you're leaving money on the table.
Andrew Friedman Shares Marketing Best Practices for Impact Investing Services
The demand for sustainable and responsible investments is growing, and many financial advisors are looking to meet this need by getting involved in the SRI space.