During a marketing bootcamp a few years ago, SunStar had the opportunity to work with a group of veteran Schwab advisors as part of a marketing bootcamp. These men and women were the best of the best.
There is never a bad time to design and commit to a PR plan. Good intentions quickly fade as day-to-day responsibilities consume our time.
We’ve learned a lot from this election season about public relations, branding, communication, what to do and not to do…. Perhaps the most valuable lesson of all comes to us a cautionary tale.
CUBS WIN! CUBS WIN! CUBS WIN!
If you’re not from Chicago you might not appreciate the enormity of the 2016 World Series outcome. But, even a non-native can surely understand that a win after 108 years is quite a feat!
These days, everyone’s looking to catch the media’s attention. Knowing the right ways to get in touch can make all the difference.
Want to put your company or your fund in the media spotlight? Here are our tips on how to best stay connected if you want to see your name in lights.
A lot can be learned from the die-hard fan.
After 108 years, the Cubbie Bears finally made it and won the 2016 World Series? Even if you’re not a baseball fan, surely you’ve heard the news!
Earning consistent recognition through media coverage is more than a feather in your cap; it can be the silver bullet in your marketing efforts. Working with the media, unlike other sales activities, attracts investors directly and provides a third-party endorsement that can be reused over time to add credibility.
How often have you scored a terrific story about your fund in the media only to find out that your compliance team won’t allow you to reprint it or post it to your website, disclosures notwithstanding? This experience can be frustrating and disheartening.