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Thursday, 16 November 2017 06:48

Decluttering Your Message

Don't lose sight of who you are! Tell investors what you do. Let them know what sets your firm apart from your competitors.
Friday, 20 October 2017 14:43

PR Lessons From Chicago Cubs Fans

The Chicago Cubs weren't able to repeat a World Series win, but lot can be learned from the die-hard Cubs fan.

I think of PR and marketing the same way as I do a jigsaw puzzle: no one piece will make it whole.

Thursday, 14 September 2017 06:13

Is Your PR Plan a Bull in the China Shop?

If you're not proactively pursuing PR, you're letting valuable opportunities pass you by.

 

 

Friday, 21 July 2017 08:12

Talking With the Media and More

Last week we held an interactive webinar, Talking with the Media + More.

We all have a story to tell. It is important that you do just that. Tell it — consistently, concisely, and frequently.

Your story is your unique identity. It quickly tells listeners who you are and what makes you different, while also providing structure and a certain kind of raison d’être for employees and internal stakeholders. 

All too often we hear about media opportunities that were lost or turned away because on the surface they seemed they might not be exactly the right fit. 

We’ve covered the dynamics that might be at play when you’re not quoted, but it’s just as important to focus on the glass-half-full! Let’s look at how to set the stage so you’re more likely to be quoted once you’ve obtained a coveted interview opportunity.

SunStar Strategic is a full-service PR and marketing firm. We have a deep, long-standing practice in the financial services sector, an area where we continue to excel. 

Wednesday, 01 February 2017 06:47

15 Reasons You Weren’t Quoted

In a perfect world, every interview results in a quote or some form of spokesperson/firm/product mention. We know the world is imperfect and oftentimes forces beyond our control guide outcomes.

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