If a feature story was written about your firm, what would it say about you? How can you stand out from the crowd and still be yourself?
We know most of our readers are already "power of PR advocates" but for those who aren’t as convinced, we offer a series of stories to systematically examine the rationale for engaging a public relations strategy.
Instead of New Year's resolutions that fall by the wayside by February, when it comes to your firm, how about making some resolutions you can commit to and see results from?
The Chicago Cubs weren't able to repeat a World Series win, but lot can be learned from the die-hard Cubs fan.
We all have a story to tell. It is important that you do just that. Tell it — consistently, concisely, and frequently.
Your story is your unique identity. It quickly tells listeners who you are and what makes you different, while also providing structure and a certain kind of raison d’être for employees and internal stakeholders.