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We’ve covered the dynamics that might be at play when you’re not quoted, but it’s just as important to focus on the glass-half-full! Let’s look at how to set the stage so you’re more likely to be quoted once you’ve obtained a coveted interview opportunity.

Know this: reporters are not out to get you. They, like all of us, are doing a job. They need copy to fill their magazines, newspapers and Web sites in good times and bad.

Thursday, 09 March 2017 06:31

The Basics of Financial Television

The needs of financial news networks such as CNBC and Bloomberg TV are multifaceted and subject to rapid change. Major world news events impact the financial markets every day affecting the format and subject matter for each program.

If you are like most fund executives, you cringe at the cost of hiring a PR pro or bringing on an outside firm who will scour the financial news media in search of opportunities for regular and consistent coverage for your firm.

Monday, 27 February 2017 15:02

And the Oscar Goes to…Wait! What?

Unless you’re living under a rock, you heard about the snafu at the Oscar awards ceremony last night. 

Wednesday, 01 February 2017 06:47

15 Reasons You Weren’t Quoted

In a perfect world, every interview results in a quote or some form of spokesperson/firm/product mention. We know the world is imperfect and oftentimes forces beyond our control guide outcomes.

Did you miss this article the first time? From time to time we like to open the vault and re-release relevant posts. This post originally appeared in August and remains relevant as we head into the new year and a new administration.

Beware, sharks are circling.

 

Shareholders can spot a tall tale!

Finally, the campaigning is over and we have a new President.  Some investors are looking to you for guidance as to what it all means.  

During a marketing bootcamp a few years ago, SunStar had the opportunity to work with a group of veteran Schwab advisors as part of a marketing bootcamp. These men and women were the best of the best. 

Wednesday, 14 December 2016 06:53

Good PR Doesn't Just Happen

There is never a bad time to design and commit to a PR plan. Good intentions quickly fade as day-to-day responsibilities consume our time.

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