If you are like most fund executives, you cringe at the cost of hiring a PR pro or bringing on an outside firm who will scour the financial news media in search of opportunities for regular and consistent coverage for your firm.
Unless you’re living under a rock, you heard about the snafu at the Oscar awards ceremony last night.
In a perfect world, every interview results in a quote or some form of spokesperson/firm/product mention. We know the world is imperfect and oftentimes forces beyond our control guide outcomes.
Did you miss this article the first time? From time to time we like to open the vault and re-release relevant posts. This post originally appeared in August and remains relevant as we head into the new year and a new administration.
Beware, sharks are circling.
Shareholders can spot a tall tale!
Finally, the campaigning is over and we have a new President. Some investors are looking to you for guidance as to what it all means.
During a marketing bootcamp a few years ago, SunStar had the opportunity to work with a group of veteran Schwab advisors as part of a marketing bootcamp. These men and women were the best of the best.
There is never a bad time to design and commit to a PR plan. Good intentions quickly fade as day-to-day responsibilities consume our time.
I participated in media training - why do I need it again?
Oh no! You are a fund manager and you’ve just been informed during the height of earnings season that your firm is having a refresher media training program.
There is never a bad time to design and commit to a PR plan. Good intentions quickly fade as day-to-day responsibilities consume our time. No matter how good your investment management, unless you're top of mind for investment professionals, reporters and ultimately the public, you're leaving money on the table.