A recent study shows that nearly 50% of consumers have changed their brand preference during the pandemic.
We're in the midst of a global pandemic - a digital marketing strategy may be more important than ever!
Our society has been veering toward a more digital world for many years, but the current pandemic sent that into hyperdrive.
When it comes to branding it’s common to hear “know your brand,” “stick to your brand,” “stay on brand,” etc.
Ten years can seem like a blip or an eternity depending on your perspective. Whichever way you look at it, you can’t deny it was certainly an interesting decade!
Marketing trends change each year in response to the market and consumer behaviors. What’s in store for 2020?
Podcast marketing, once thought to be more appropriate for direct-to-consumer brands, has moved into the mainstream.
Storytelling is a crucial component of both marketing and public relations. They go hand in hand and industry professionals must be able to craft and tell stories about their brands and their products.