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Public Relations Blog
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08
Nov
Don't Get Tripped Up By Your Non-Verbal Communication
Is your body language contradicting what you're saying? Are your actions or…
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02
Nov
Practice Management: Put The Power Of PR to Work
SunStar VP, Melissa Murphy, was invited to be a featured speaker in…
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30
Oct
Don't Get Spooked Thinking of Your Next Media Interview
You've scored an fantastic opportunity for a media interview. Now what? Don't…
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20
Oct
PR Lessons From Chicago Cubs Fans
The Chicago Cubs weren't able to repeat a World Series win, but…
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17
Oct
Communication is More Than Just Words
Are you saying what you think you're saying? Beware your non-verbal communication.
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11
Oct
Communicating Means More Than Just Talking
Do you consider yourself to be a good communicator? Perhaps you think…
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25
Sep
Reprints: Don't Use a One and Done Approach
Smartly leveraging your media coverage and reprints allows you more than just…
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21
Sep
Ready to Tell Your Story to the Media?
You've scored a fantastic opportunity for a media interview. Now what? Preparation…
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14
Sep
Is Your PR Plan a Bull in the China Shop?
If you're not proactively pursuing PR, you're letting valuable opportunities pass you…
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23
Aug
11 Tools to Make Your PR Life Easier
PR professionals have a plethora of tools available to help make the…
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18
Aug
2017 Total Solar Eclipse - Are You Ready?
On Monday, August 21, 2017, the U.S. will experience its first total…
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16
Aug
PR: What Works and What Doesn't
If Michael Jordan never played professionally but simply stuck to pick-up games…
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03
Aug
7 PR Lessons We Can Learn From The Mooch
A cautionary tale from the political landscape. Perhaps you’ve heard of Anthony…
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02
Aug
Easy 5-step Process for Generating PR Pitches
We’re all pressed for time as we seek PR opportunities. That’s why…
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26
Jul
How to Get Your Company the Media Attention it Deserves
Take a proactive approach—rather than a reactive one—and pitch your story to…
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21
Jul
Talking With the Media and More
Last week we held an interactive webinar, Talking with the Media +…
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12
Jul
Ten Golden Rules of Public Relations
Stan Hinden, retired Washington Post financial writer and columnist wrote, during my…
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06
Jul
Get a Better Perspective on What Works
Do you feel like you leave every meeting and media opportunity wondering…
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29
Jun
Get More Mileage From Good Press
You had a great piece of press - whether it was television…
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21
Jun
PR Newswire: More Than Uploading Press Releases
PR Newswire may be your trusty go-to tool for uploading your press…
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14
Jun
Using PR to Grow Your Practice
Today’s media landscape is constantly changing and evolving. What was once only…
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08
Jun
How to Grow Your Mutual Fund: Commitment, Dedication, and a Comprehensive PR and Marketing Plan
SunStar Strategic’s Hibre Teklemariam, VP and Partner, addressed the Investment Company Institute’s…
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31
May
Not Sure if You're Ready to Invest in PR?
If you're wondering if PR is right for you the answer is…
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25
May
How NOT to do a Media Interview: Lessons Learned From Kellyanne Conway
When learning how to do something we often hear "do this" or…
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17
May
Opening a New Mutual Fund? PR Can Help!
Here’s why an investment firm needs to consider implementing a public relations…
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10
May
Heat Your Media Effort This Summer
Spring is finally here which means summer is just around the corner.…
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04
May
A Picture is Worth a Thousand Words
When you meet someone for the first time, it's a fairly natural…
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13
Apr
Enhance Your PR Style and Watch Sales Soar
Why do some fund firms receive more frequent and higher quality news…
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29
Mar
Quote Quota - 10 Tips to Optimize the Interview-to-Quote Ratio
We’ve covered the dynamics that might be at play when you’re not…
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22
Mar
NYC Media Tour – the Good, the Bad and the Ugly
SunStar Strategic is a full-service PR and marketing firm. We have a deep,…
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15
Mar
Take That Reporter's Call During Volatile Times
Know this: reporters are not out to get you. They, like all…
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09
Mar
The Basics of Financial Television
The needs of financial news networks such as CNBC and Bloomberg TV…
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01
Mar
9 Affordable Ways to Get More Media Coverage Now
If you are like most fund executives, you cringe at the cost…
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27
Feb
And the Oscar Goes to…Wait! What?
Unless you’re living under a rock, you heard about the snafu at the…
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16
Feb
4 Ways a Skillfull Reporter Makes PR Easier
I was on a media tour in New York with a long…
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08
Feb
We’ve Signed up to Execute a PR Campaign…. Now What?
If it’s your first foray into a PR campaign, it’s a good…
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01
Feb
15 Reasons You Weren’t Quoted
In a perfect world, every interview results in a quote or some…
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More...
Are You Ready For Your Media Interview?
A Poorly Executed Press Release Makes as Much Sense as a Frog on a Bike
Think Wire Service Interviews Have Little Value? Think Again!
What's Ahead for PR in 2017
From the Vault: New Trends in the Mutual Fund Industry and What’s a Smaller Fund to Do?
"These are a Few of Our Favorite Things"
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