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10
May
May
Heat Your Media Effort This Summer
Spring is finally here which means summer is just around the corner.…
04
May
May
A Picture is Worth a Thousand Words
When you meet someone for the first time, it's a fairly natural…
13
Apr
Apr
Enhance Your PR Style and Watch Sales Soar
Why do some fund firms receive more frequent and higher quality news…
29
Mar
Mar
Quote Quota - 10 Tips to Optimize the Interview-to-Quote Ratio
We’ve covered the dynamics that might be at play when you’re not…
22
Mar
Mar
NYC Media Tour – the Good, the Bad and the Ugly
SunStar Strategic is a full-service PR and marketing firm. We have a deep,…
15
Mar
Mar
Take That Reporter's Call During Volatile Times
Know this: reporters are not out to get you. They, like all…
09
Mar
Mar
The Basics of Financial Television
The needs of financial news networks such as CNBC and Bloomberg TV…
01
Mar
Mar
9 Affordable Ways to Get More Media Coverage Now
If you are like most fund executives, you cringe at the cost…
27
Feb
Feb
And the Oscar Goes to…Wait! What?
Unless you’re living under a rock, you heard about the snafu at the…
16
Feb
Feb
4 Ways a Skillfull Reporter Makes PR Easier
I was on a media tour in New York with a long…
08
Feb
Feb
We’ve Signed up to Execute a PR Campaign…. Now What?
If it’s your first foray into a PR campaign, it’s a good…
01
Feb
Feb
15 Reasons You Weren’t Quoted
In a perfect world, every interview results in a quote or some…
25
Jan
Jan
Are You Ready For Your Media Interview?
Getting the interview is the hard part. The rest is a breeze right?…
19
Jan
Jan
A Poorly Executed Press Release Makes as Much Sense as a Frog on a Bike
When you’ve got an announcement big enough to warrant a press release…
11
Jan
Jan
Think Wire Service Interviews Have Little Value? Think Again!
Some spokespeople think a wire service interview is a waste of time.…
28
Dec
Dec
From the Vault: New Trends in the Mutual Fund Industry and What’s a Smaller Fund to Do?
Did you miss this article the first time? From time to time…
21
Dec
Dec
"These are a Few of Our Favorite Things"
The holidays are upon us and for many these days are filled…
09
Dec
Dec
Hennessy Event -- An Annual Tradition
On December 7, 2016, Hennessy Funds hosted its 9th annual Market Outlook…
07
Dec
Dec
An Insider's Look at the Top 10 Advantages and Limitations of PR
If Michael Jordan never played professionally but simply stuck to pick-up games…
30
Nov
Nov
New President=Volatility. What’s a Fund Manager to Do to Keep Investors Calm During Times Like This?
Shareholders can spot a tall tale! Finally, the campaigning is over and…
16
Nov
Nov
Media Training - Never Hurts to Have a Refresher
I participated in media training - why do I need it again? …
10
Nov
Nov
How Do You Measure the Success of a PR Program?
Once you've committed your time and dollars to a PR program, you…
08
Nov
Nov
Invaluable PR Lessons From the Presidential Election
We’ve learned a lot from this election season about public relations, branding,…
02
Nov
Nov
Contacting the Press - 5 Tips to Help You Secure an Interview with the National Press
These days, everyone’s looking to catch the media’s attention. Knowing the right…
28
Oct
Oct
CUBS WIN! PR Lessons From Chicago Cubs Fans
A lot can be learned from the die-hard fan. After 108 years,…
26
Oct
Oct
Say This, Not That - How to Make Sure You Can Maximize Your Good Press
How often have you scored a terrific story about your fund in…
19
Oct
Oct
Creating the Perfect PR Plan: It’s Never Too Late
Planning, reviewing, and executing are all important steps in the public relations…
03
Oct
Oct
4 Advantages to Having a Guide Help You Grow Your Fund
Another helping hand never hurts. Growing a mutual fund in this day…
29
Sep
Sep
More Communication Lessons from the Great Trump Clinton Debate
Lessons in public speaking and interviewing abound, but do bear repeating.
28
Sep
Sep
Media Opportunities - Don't Miss the Boat
Positive media coverage on a regular basis can often be the silver…
21
Sep
Sep
5 Tips to Manage Intrusive Questions in a Media Interview
An in-depth look at how to handle off-topic or aggressive questions
12
Sep
Sep
Media Training is Crucial in Any Investing Environment
You’re a busy portfolio manager and your firm tells you to go…
07
Sep
Sep
Don't Let Your Next Media Interview Be Like An Episode Of A Candid Camera Show
Smile! You're on Candid Camera Are you old enough to remember Allen…