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30
Oct

Don't Get Spooked Thinking of Your Next Media Interview

You've scored an fantastic opportunity for a media interview. Now what? Don't…
20
Oct

PR Lessons From Chicago Cubs Fans

The Chicago Cubs weren't able to repeat a World Series win, but…
17
Oct

Communication is More Than Just Words

Are you saying what you think you're saying? Beware your non-verbal communication.
11
Oct

Communicating Means More Than Just Talking

Do you consider yourself to be a good communicator? Perhaps you think…
25
Sep

Reprints: Don't Use a One and Done Approach

Smartly leveraging your media coverage and reprints allows you more than just…
21
Sep

Ready to Tell Your Story to the Media?

You've scored a fantastic opportunity for a media interview. Now what? Preparation…
14
Sep

Is Your PR Plan a Bull in the China Shop?

If you're not proactively pursuing PR, you're letting valuable opportunities pass you…
23
Aug

11 Tools to Make Your PR Life Easier

PR professionals have a plethora of tools available to help make the…
18
Aug

2017 Total Solar Eclipse - Are You Ready?

On Monday, August 21, 2017, the U.S. will experience its first total…
16
Aug

PR: What Works and What Doesn't

If Michael Jordan never played professionally but simply stuck to pick-up games…
03
Aug

7 PR Lessons We Can Learn From The Mooch

A cautionary tale from the political landscape. Perhaps you’ve heard of Anthony…
02
Aug

Easy 5-step Process for Generating PR Pitches

We’re all pressed for time as we seek PR opportunities. That’s why…
26
Jul

How to Get Your Company the Media Attention it Deserves

Take a proactive approach—rather than a reactive one—and pitch your story to…
21
Jul

Talking With the Media and More

Last week we held an interactive webinar, Talking with the Media +…
12
Jul

Ten Golden Rules of Public Relations

Stan Hinden, retired Washington Post financial writer and columnist wrote, during my…
06
Jul

Get a Better Perspective on What Works

Do you feel like you leave every meeting and media opportunity wondering…
29
Jun

Get More Mileage From Good Press

You had a great piece of press - whether it was television…
21
Jun

PR Newswire: More Than Uploading Press Releases

PR Newswire may be your trusty go-to tool for uploading your press…
14
Jun

Using PR to Grow Your Practice

Today’s media landscape is constantly changing and evolving.  What was once only…
08
Jun

How to Grow Your Mutual Fund: Commitment, Dedication, and a Comprehensive PR and Marketing Plan

SunStar Strategic’s Hibre Teklemariam, VP and Partner, addressed the Investment Company Institute’s…
31
May

Not Sure if You're Ready to Invest in PR?

If you're wondering if PR is right for you the answer is…
25
May

How NOT to do a Media Interview: Lessons Learned From Kellyanne Conway

When learning how to do something we often hear "do this" or…
17
May

Opening a New Mutual Fund? PR Can Help!

Here’s why an investment firm needs to consider implementing a public relations…
10
May

Heat Your Media Effort This Summer

Spring is finally here which means summer is just around the corner.…
04
May

A Picture is Worth a Thousand Words

When you meet someone for the first time, it's a fairly natural…
13
Apr

Enhance Your PR Style and Watch Sales Soar

Why do some fund firms receive more frequent and higher quality news…
29
Mar

Quote Quota - 10 Tips to Optimize the Interview-to-Quote Ratio

We’ve covered the dynamics that might be at play when you’re not…
22
Mar

NYC Media Tour – the Good, the Bad and the Ugly

SunStar Strategic is a full-service PR and marketing firm. We have a deep,…
15
Mar

Take That Reporter's Call During Volatile Times

Know this: reporters are not out to get you. They, like all…
09
Mar

The Basics of Financial Television

The needs of financial news networks such as CNBC and Bloomberg TV…
01
Mar

9 Affordable Ways to Get More Media Coverage Now

If you are like most fund executives, you cringe at the cost…
27
Feb

And the Oscar Goes to…Wait! What?

Unless you’re living under a rock, you heard about the snafu at the…
16
Feb

4 Ways a Skillfull Reporter Makes PR Easier

I was on a media tour in New York with a long…
08
Feb

We’ve Signed up to Execute a PR Campaign…. Now What?

If it’s your first foray into a PR campaign, it’s a good…
01
Feb

15 Reasons You Weren’t Quoted

In a perfect world, every interview results in a quote or some…
25
Jan

Are You Ready For Your Media Interview?

Getting the interview is the hard part. The rest is a breeze right?…
19
Jan

A Poorly Executed Press Release Makes as Much Sense as a Frog on a Bike

When you’ve got an announcement big enough to warrant a press release…
Page 3 of 4

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