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12
Nov
Nov
Financial Journalists Serve As Information Intermediaries
It’s widely known that financial journalists are tasked with discovering and delivering…
06
Nov
Nov
Take Note – A Powerful PR Lesson From Political Campaigns
What do public relations and political campaigns have in common?
03
Oct
Oct
Nike & Kaepernick – Revisionist PR
Nike, one of the most easily recognizable brands today, recently announced Colin…
27
Sep
Sep
SunStar Strategic Participates in First SalesStation Conference
Celera Systems (SalesStation) hosted their first client conference on September 25-27, 2018,…
11
Sep
Sep
SunStar Strategic Promotes Gerow and Oxley To Account Executives
Ben Gerow and Jake Oxley have been promoted to account executives.
04
Sep
Sep
SunStar Strategic Promotes Murphy To Executive Vice President
Melissa Murphy, a partner in the firm, has been promoted to executive…
28
Aug
Aug
Media Interviews - Getting The Language Right The First Time
Have you heard the expression you can’t unring a bell? When it…
21
Aug
Aug
Top 5 Tips To Take Control In Your Next Interview
Interviews aren't typically scripted so they don't always go as planned. Don't…
31
Jul
Jul
The Case For PR - ROI/Growth
This is the fourth installment of our "Case for PR" series. We've…
24
Jul
Jul
6 Tips To Make Your PR Pitch A Success
A great PR pitch will help you catch the attention of a…
09
Jul
Jul
The Case For PR - Creating Credibility
This is the third installment of our "Case for PR" series. We've…
02
Jul
Jul
SunStar Strategic Expands Web Offerings
SunStar Strategic designed and launched a dynamic website for client, Plumb Funds.
26
Jun
Jun
The Case For PR - The Competition Is Doing It!
This is the second installment of our "Case for PR" series. We've…
18
Jun
Jun
Top Women Financial Advisors Named
SunStar Strategic congratulates our client, Jeanie Wyatt, CEO & Chief Investment Officer…
06
Jun
Jun
The Case For PR – A Back To Basics Examination
We know most of our readers are already "power of PR advocates"…
23
May
May
SunStar Spotlight: Melissa Murphy
At SunStar Strategic, our people are as successful in their personal lives…
04
May
May
Can A National PR Strategy Help Local Wealth Managers?
Can National Press Outreach Help Local Wealth Managers? Many wealth managers question…
30
Apr
Apr
Wealth Managers: Should You Talk to the Media?
This situation is probably all too familiar to you. You’ve been cranking…
27
Apr
Apr
Communicating Your Story: Stand Out From The Crowd
How can you stand out from the crowd and still be yourself?
19
Apr
Apr
Public Relations For ETFS – A Customized Approach
When it comes to marketing your ETF – a one-size fits all…
16
Apr
Apr
Weighing The Advantages And Limitations Of A PR Program
Your firm might be the best around, but if no one has…
05
Apr
Apr
SunStar Spotlight: Hibre Teklemariam
At SunStar Strategic, our people are as successful in their personal lives…
05
Apr
Apr
Organizational Takeaways From “Wooden On Leadership”
Now that March Madness is behind us for another year, it’s a…
02
Apr
Apr
Top Financial Advisors Named
SunStar Strategic congratulates our client, Jeanie Wyatt, CEO & Chief Investment Officer…
29
Mar
Mar
Media Interview Reprints - Share Your Good News!
Imagine you are the senior marketing executive for a mutual fund family…
27
Mar
Mar
Avoid Being The Best Kept Secret - Kick Off Your PR Plan
Do you have a great product or story? It doesn't matter if…
21
Mar
Mar
SunStar Strategic Launches Dynamic New Website
SunStar Strategic designed and launched a new website, sunstarstrategic.com.
20
Mar
Mar
SunStar Strategic Adds Plumb Funds To Its Client Roster
SunStar Strategic recently announced a relationship with a new client, Wisconsin Capital…
13
Mar
Mar
Considering Hosting A Press Event?
Hosting a press event in New York City or other major media…
06
Mar
Mar
Putting Together The Pieces Of Your PR Plan
Sounds simple enough, but what are the components of a sound PR…
22
Feb
Feb
13
Feb
Feb
You're Ready To Launch Your PR Campaign - Now What?
Making the decision to commit to a PR plan is the first…
03
Jan
Jan
02
Jan
Jan
Make Better Media Interviews Your New Year's Resolution
Instead of New Year's resolutions that fall by the wayside by February,…
29
Dec
Dec
28
Dec
Dec
21
Dec
Dec
Seasons Greetings
The month of December is filled with holidays, traditions, friends, family....gardening? Astronomy?