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06
Mar
Mar
Putting Together The Pieces Of Your PR Plan
Sounds simple enough, but what are the components of a sound PR…
13
Feb
Feb
You're Ready To Launch Your PR Campaign - Now What?
Making the decision to commit to a PR plan is the first…
02
Jan
Jan
Make Better Media Interviews Your New Year's Resolution
Instead of New Year's resolutions that fall by the wayside by February,…
28
Dec
Dec
21
Dec
Dec
Seasons Greetings
The month of December is filled with holidays, traditions, friends, family....gardening? Astronomy?
12
Dec
Dec
Not Getting Quoted? 15 Tips To Help Improve Your Quote Quotient
Ideally, every interview results in a quote or some form of spokesperson/firm/product…
30
Nov
Nov
SUNSTAR SPOTLIGHT: Meet Jake Oxley
At SunStar Strategic, our people are as successful in their personal lives…
16
Nov
Nov
Decluttering Your Message
Don't lose sight of who you are! Tell investors what you do. Let them know what…
14
Nov
Nov
Communicating With Your Audience -- Don't Lose Them With Data
Don't just say it - show it! Spice up those statistics!
08
Nov
Nov
Don't Get Tripped Up By Your Non-Verbal Communication
Is your body language contradicting what you're saying? Are your actions or…
02
Nov
Nov
Practice Management: Put The Power Of PR to Work
SunStar VP, Melissa Murphy, was invited to be a featured speaker in…
31
Oct
Oct
Trick or Treat
Double, double toil and trouble; Fire burn, and caldron bubble. -William Shakespeare
30
Oct
Oct
Don't Get Spooked Thinking of Your Next Media Interview
You've scored an fantastic opportunity for a media interview. Now what? Don't…
20
Oct
Oct
PR Lessons From Chicago Cubs Fans
The Chicago Cubs weren't able to repeat a World Series win, but…
17
Oct
Oct
Communication is More Than Just Words
Are you saying what you think you're saying? Beware your non-verbal communication.
13
Oct
Oct
Freaky Friday: 13 Fun Facts About Friday The 13th
Just a little over two weeks from Halloween and it's Friday the…
11
Oct
Oct
Communicating Means More Than Just Talking
Do you consider yourself to be a good communicator? Perhaps you think…
25
Sep
Sep
Reprints: Don't Use a One and Done Approach
Smartly leveraging your media coverage and reprints allows you more than just…
21
Sep
Sep
Ready to Tell Your Story to the Media?
You've scored a fantastic opportunity for a media interview. Now what? Preparation…
14
Sep
Sep
Is Your PR Plan a Bull in the China Shop?
If you're not proactively pursuing PR, you're letting valuable opportunities pass you…
23
Aug
Aug
11 Tools to Make Your PR Life Easier
PR professionals have a plethora of tools available to help make the…
18
Aug
Aug
2017 Total Solar Eclipse - Are You Ready?
On Monday, August 21, 2017, the U.S. will experience its first total…
16
Aug
Aug
PR: What Works and What Doesn't
If Michael Jordan never played professionally but simply stuck to pick-up games…
03
Aug
Aug
7 PR Lessons We Can Learn From The Mooch
A cautionary tale from the political landscape. Perhaps you’ve heard of Anthony…
02
Aug
Aug
Easy 5-step Process for Generating PR Pitches
We’re all pressed for time as we seek PR opportunities. That’s why…
26
Jul
Jul
How to Get Your Company the Media Attention it Deserves
Take a proactive approach—rather than a reactive one—and pitch your story to…
21
Jul
Jul
Talking With the Media and More
Last week we held an interactive webinar, Talking with the Media +…
12
Jul
Jul
Ten Golden Rules of Public Relations
Stan Hinden, retired Washington Post financial writer and columnist wrote, during my…
06
Jul
Jul
Get a Better Perspective on What Works
Do you feel like you leave every meeting and media opportunity wondering…
29
Jun
Jun
Get More Mileage From Good Press
You had a great piece of press - whether it was television…
21
Jun
Jun
PR Newswire: More Than Uploading Press Releases
PR Newswire may be your trusty go-to tool for uploading your press…
14
Jun
Jun
Using PR to Grow Your Practice
Today’s media landscape is constantly changing and evolving. What was once only…
08
Jun
Jun
How to Grow Your Mutual Fund: Commitment, Dedication, and a Comprehensive PR and Marketing Plan
SunStar Strategic’s Hibre Teklemariam, VP and Partner, addressed the Investment Company Institute’s…