2020 has been quite a year so far and we're only halfway through! How is your business plan going? Guest blogger, Susan Kornegay, recommends assessing your plan and making adjustments as needed.
We're in the midst of a global pandemic - a digital marketing strategy may be more important than ever!
Podcast marketing, once thought to be more appropriate for direct-to-consumer brands, has moved into the mainstream.
It’s hard to reach people these days because everyone is busy and overscheduled. People don’t want to talk on the phone or take in-person sales or solicitation meetings and all the experts are saying emails are the best way to communicate with your audience so why do your emails have such low open rates?
Social media channels are a great way to connect with your audience. They provide an avenue for communicators to connect directly with their audience on a more personal level reaching a larger audience at the same time.
The internet continues to cause major disruptions in sales and marketing processes. Consumers can be overwhelmed by options and can get easily distracted by choices and options.
Marketing has moved from a creative effort to a more scientific effort that can be analyzed and adapted based on analytics.
Public relations executives and campaign managers rely on word of mouth advertising as a critical component of their political PR plans when marketing to voters.