Preparing to manage the unexpected can keep an interview from going "off the rails."

Do you have a communication strategy? Have you ever left a meeting smacking your head thinking “I should have said X,” or “I forgot to mention Y?”

Before starting a PR program many people wonder does PR even work?

What do public relations and political campaigns have in common?

Don’t fret – a little preparation (and the right tools) goes a long way!

When it comes to building your brand it's a marathon, not a sprint.

If a feature story was written about your firm, what would it say about you? How can you stand out from the crowd and still be yourself? 

We know most of our readers are already "power of PR advocates" but for those who aren’t as convinced, we offer a series of stories to systematically examine the rationale for engaging a public relations strategy.

How can you stand out from the crowd and still be yourself? 

Instead of New Year's resolutions that fall by the wayside by February, when it comes to your firm, how about making some resolutions you can commit to and see results from?