Your firm is a dime a dozen. You’re just like everybody else and they all do what you do. No? Think you’re different?
Do you have a communication strategy? Have you ever left a meeting smacking your head thinking “I should have said X,” or “I forgot to mention Y?”
If a feature story was written about your firm, what would it say about you? How can you stand out from the crowd and still be yourself?
We know most of our readers are already "power of PR advocates" but for those who aren’t as convinced, we offer a series of stories to systematically examine the rationale for engaging a public relations strategy.