You had a great piece of press - whether it was television or print - don't let it end there! Leverage that piece of press and put it to work for you!
Stan Hinden, retired Washington Post financial writer and columnist wrote, during my 50 years as a newspaper reporter, editor and columnist, I have known hundreds of public relations people. Some were a joy to work with; others a nightmare. Indeed, as I look back, I can see clear differences between those who were good at their jobs and those who were not.
It's fair to say most, if not all, industries are flush with jargon. If you have the opportunity to participate in a media interview don’t alienate and confuse your audience.
In times of uncertainty and turbulence it is often a time to make difficult decisions. Small funds have tough choices to make if they want to survive.
When learning how to do something we often hear "do this" or "do that," Kellyanne Conway, current counselor to the president, shows us through example what NOT to do during a media interview.
When you meet someone for the first time, it's a fairly natural reaction to smile, nod and extend one's hand. So, when you're invited to appear on TV, remember Bob Barker's parting words to his loyal Price is Right fans of 50 years: "I thank you, thank you, thank you for inviting me into your home."
All too often we hear about media opportunities that were lost or turned away because on the surface they seemed they might not be exactly the right fit.
We’ve covered the dynamics that might be at play when you’re not quoted, but it’s just as important to focus on the glass-half-full! Let’s look at how to set the stage so you’re more likely to be quoted once you’ve obtained a coveted interview opportunity.
SunStar Strategic is a full-service PR and marketing firm. We have a deep, long-standing practice in the financial services sector, an area where we continue to excel.