#1: KEEP IT SIMPLE:
Stick to high-level explanations that non-industry individuals can understand.
#2: AVOID JARGON:
Avoid industry jargon and acronyms. Keep your interview “user-friendly”
Related post: Lost in Translation? Don't Get Hung up on Jargon
#3: DON’T TELL, SELL (or maybe a combo)
Tell your audience - educate them about your firm and products. Build your brand and get your name out there but don't get lost in your facts.
Sell to your audience - get your story out there, persuade and attract investors. How will your product help them? How will they benefit?
#4: BRIDGE TO YOUR MESSAGES
No matter what you’re asked, practice using keywords and phrases to bridge back to your messages
#5: REMEMBER YOUR ABC’s
A – Answer, acknowledge, don’t avoid
B – Bridging technique within 10 seconds
C – Core message
D – Deliver full name of fund
E – Express the interviewer’s full name
F – Finish within 30 seconds
Learn more about these tips in our e-book, Controlling Your Interview.