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Weighing The Advantages And Limitations Of A PR Program

Your firm might be the best around, but if no one has ever heard of you does it really matter?

Putting a strategic public relations plan in place will help you get your name in front of your desired audience.

Before you get started, you may want to consider the pros and cons. We've broken down the top ten advantages and limitations for you.

Advantages

  1. Reaches a large number of people
  2. Builds credibility
  3. Positions you as thought leader
  4. Builds name recognition/brand
  5. Stimulates demand
  6. Can be repurposed
  7. Gives your firm a personality
  8. Cheaper than advertising
  9. Boosts your ego
  10. Delivers detailed information to your target market 

Limitations

  1. Requires a commitment of time and energy
  2. Specific results are hard to measure
  3. May be misquoted
  4. Difficult to predict reader/listener response
  5. Interviewer controls the interview
  6. Can get bumped for more pressing news
  7. May not get into the publications you desire
  8. Ineffective if not strategic and consistent
  9. Risk you may be put on the spot
  10. May not be asked the questions you want to answer

Are you ready to launch a public relations plan but not sure where to start? We can help.

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Monday, 16 April 2018 06:47

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