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11
Jul

Must I Have A Digital Presence?

Are your marketing efforts struggling? Not making the progress you anticipated? SunStar Strategic's…
03
Jul

Control Your Destiny - Set A Marketing Strategy

Marketing success eluding you? SunStar Strategic's Marilyn Dale recently contributed to a…
28
Jun

Challenging Times for Marketers

Are you struggling with marketing success? SunStar recently contributed to a webinar…
14
Jun

Where’d Everybody Go? Why Visitors Bounce From Your Website

Did you know most visitors to your website stay less than 1…
11
Jun

We Asked-Advisors Answered

Is your marketing plan not delivering the results you’d hoped for? Are you…
25
May

Financial Advisors And Social Media

There is no denying it – social media is here to stay.…
08
May

SPIN Your Sales Into Successes

Traditional selling techniques worked for many years with small sales, defined as…
24
Apr

Leading Your Team - What NOT To Say

As a leader, what you do AND say are equally important. Communicate…
17
Apr

Social Media Tips For Asset Managers - Increase Your Visibility

Many asset managers are reluctant to begin a social media program. We…
10
Apr

Using Sales Tactics In Everyday Interactions--Lessons From Pink’s “To Sell Is Human”

Daniel Pink has written several best-selling books on behavior, work, and motivation,…
16
Mar

May The Road Rise Up To Meet You

The Irish Blessing (found in its entirety below) is widely known throughout…
27
Feb

Can You Communicate BETTER With Your Clients And Prospects?

Communicating is simple right? You open your mouth and words come out.…
07
Feb

Work Smarter By Watching The Clock?

"Work Smarter... Not Harder."  Perhaps you've heard that quote, but do you…
05
Feb

Super Bowl Ads - The Best Of 2018

Super Bowl LII returned a 47.4 Nielson rating. While not quite as…
24
Jan

Ready To Conquer A Digital Marketing Strategy?

When it comes to running a company, a marketing strategy isn’t always…
13
Dec

Earned Media Takes The Lead - Paid Media Takes A Backseat

Marketers are seeing a decline in ROI from paid media.  Many are…
28
Nov

Email Marketing Isn't A One-Size-Fits-All Approach

Put your email to work for you. We live in a digital…
08
Nov

How Do You Rank Your Thanksgiving Feast?

When it comes to traditional Thanksgiving fare there’s something for everyone right?…
26
Oct

Thinking About Adding Social Media to Your Mutual Fund Marketing Plan?

In this day and age, the internet connects us with friends, colleagues…
27
Sep

Landing on a 404 Error Page Doesn't Have to be a Bad Thing

We've all run into the standard 404 "page not found" error when…
19
Sep

Social Media for Asset Managers - Grab the Bull by the Horns

Struggling to Make Social Media Work For You? Grab the bull by the…
31
Aug

4 Mistakes to Avoid to Keep Your Company Relevant

It takes a long time to build a successful brand. Once you've…
24
Aug

A Handy Guide for When You've Got to be Your Own Editor

Editors are great and they often save us from blunders and typos.…
17
Aug

How to Take Your Data from Dull to Dynamic

We all know data is important but reading rows and rows of…
10
Aug

You are Cordially Invited...

Journalists Want the Nickel Tour. So what does this have to do…
27
Jul

Who Are You? Learning About Brand Archetypes

You cannot connect with your audience if you don't know who you…
20
Jul

Create More Content With Less Time

There’s a simple hack that can lead you to creating more content…
28
Jun

10 Static Marketing Rules You Can't Ignore

Is your marketing strategy constantly evolving to keep up with trends? It…
15
Jun

Name That Tagline! How Many Can You Get?

Last week we shared a post on creating a tagline for your…
01
Jun

"Just Do It" - Follow Nike and Create Your Tagline

A strong well-known tagline can speak for itself.
18
May

Creating a Memorable Brand - From Soup to Nuts

A lot goes into making a brand - make sure you create…
03
May

Stop Apologizing!

How many times have the words "sorry for the delay" appeared in…
27
Apr

FINRA Releases Guidance on Social Media

Great news, the answers we've all been waiting for regarding the application…
06
Apr

Putting the Cart Before the Horse

You've probably heard the expression "don't put the cart before the horse."…
30
Mar

It's All About the Story

People are more likely to connect with a brand or product that…
08
Mar

Sales & Marketing - A Match Made In Heaven

What do sales and marketing have in common? Not much, except that…
02
Mar

Building the Foundation of Your Marketing Plan

To succeed in business you have to have a marketing plan. But,…
Page 3 of 4

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