+1 (703) 299-8390
300 N. Washington St. | Suite 505 | Alexandria, VA 22314
11
Jul
Jul
Must I Have A Digital Presence?
Are your marketing efforts struggling? Not making the progress you anticipated? SunStar Strategic's…
03
Jul
Jul
Control Your Destiny - Set A Marketing Strategy
Marketing success eluding you? SunStar Strategic's Marilyn Dale recently contributed to a…
28
Jun
Jun
Challenging Times for Marketers
Are you struggling with marketing success? SunStar recently contributed to a webinar…
14
Jun
Jun
Where’d Everybody Go? Why Visitors Bounce From Your Website
Did you know most visitors to your website stay less than 1…
11
Jun
Jun
We Asked-Advisors Answered
Is your marketing plan not delivering the results you’d hoped for? Are you…
25
May
May
Financial Advisors And Social Media
There is no denying it – social media is here to stay.…
08
May
May
SPIN Your Sales Into Successes
Traditional selling techniques worked for many years with small sales, defined as…
24
Apr
Apr
Leading Your Team - What NOT To Say
As a leader, what you do AND say are equally important. Communicate…
17
Apr
Apr
Social Media Tips For Asset Managers - Increase Your Visibility
Many asset managers are reluctant to begin a social media program. We…
10
Apr
Apr
Using Sales Tactics In Everyday Interactions--Lessons From Pink’s “To Sell Is Human”
Daniel Pink has written several best-selling books on behavior, work, and motivation,…
16
Mar
Mar
May The Road Rise Up To Meet You
The Irish Blessing (found in its entirety below) is widely known throughout…
27
Feb
Feb
Can You Communicate BETTER With Your Clients And Prospects?
Communicating is simple right? You open your mouth and words come out.…
07
Feb
Feb
Work Smarter By Watching The Clock?
"Work Smarter... Not Harder." Perhaps you've heard that quote, but do you…
05
Feb
Feb
Super Bowl Ads - The Best Of 2018
Super Bowl LII returned a 47.4 Nielson rating. While not quite as…
24
Jan
Jan
Ready To Conquer A Digital Marketing Strategy?
When it comes to running a company, a marketing strategy isn’t always…
13
Dec
Dec
Earned Media Takes The Lead - Paid Media Takes A Backseat
Marketers are seeing a decline in ROI from paid media. Many are…
28
Nov
Nov
Email Marketing Isn't A One-Size-Fits-All Approach
Put your email to work for you. We live in a digital…
08
Nov
Nov
How Do You Rank Your Thanksgiving Feast?
When it comes to traditional Thanksgiving fare there’s something for everyone right?…
26
Oct
Oct
Thinking About Adding Social Media to Your Mutual Fund Marketing Plan?
In this day and age, the internet connects us with friends, colleagues…
27
Sep
Sep
Landing on a 404 Error Page Doesn't Have to be a Bad Thing
We've all run into the standard 404 "page not found" error when…
19
Sep
Sep
Social Media for Asset Managers - Grab the Bull by the Horns
Struggling to Make Social Media Work For You? Grab the bull by the…
31
Aug
Aug
4 Mistakes to Avoid to Keep Your Company Relevant
It takes a long time to build a successful brand. Once you've…
24
Aug
Aug
A Handy Guide for When You've Got to be Your Own Editor
Editors are great and they often save us from blunders and typos.…
17
Aug
Aug
How to Take Your Data from Dull to Dynamic
We all know data is important but reading rows and rows of…
10
Aug
Aug
You are Cordially Invited...
Journalists Want the Nickel Tour. So what does this have to do…
27
Jul
Jul
Who Are You? Learning About Brand Archetypes
You cannot connect with your audience if you don't know who you…
20
Jul
Jul
Create More Content With Less Time
There’s a simple hack that can lead you to creating more content…
28
Jun
Jun
10 Static Marketing Rules You Can't Ignore
Is your marketing strategy constantly evolving to keep up with trends? It…
15
Jun
Jun
Name That Tagline! How Many Can You Get?
Last week we shared a post on creating a tagline for your…
01
Jun
Jun
"Just Do It" - Follow Nike and Create Your Tagline
A strong well-known tagline can speak for itself.
18
May
May
Creating a Memorable Brand - From Soup to Nuts
A lot goes into making a brand - make sure you create…
03
May
May
27
Apr
Apr
FINRA Releases Guidance on Social Media
Great news, the answers we've all been waiting for regarding the application…
06
Apr
Apr
Putting the Cart Before the Horse
You've probably heard the expression "don't put the cart before the horse."…
30
Mar
Mar
08
Mar
Mar
Sales & Marketing - A Match Made In Heaven
What do sales and marketing have in common? Not much, except that…
02
Mar
Mar
Building the Foundation of Your Marketing Plan
To succeed in business you have to have a marketing plan. But,…