When you meet with clients and prospects are you REALLY listening?

Your company website is your first impression – make sure it’s a good one!

A well thought out and executed website can get your foot in the door with a potential client, and if you’re not careful it can also cause that door to slam shut!

Marketing methods and strategies are constantly changing. Your marketing strategy should be adapting to the changes and trends, while adhering to marketing tenets that remain unchanged.

Marketing strategies have often consisted of companies creating their materials and sending them out into the world – essentially a variation of “throw it against the wall to see if it sticks.”

Over time, marketing efforts were finessed and became more directed. Sales personas were developed, funnels created, and prospects were channeled through.

Marketers wonder – is email dead?

Nope.

Growing your practice is tough – particularly for small firms. It’s unlikely there is an unlimited marketing budget, and very often the key players are wearing multiple hats.

Media interviews aren't granted to everyone. Hard work goes into securing an interview - when you get one, make the most of it!

2021 has been a long year with lots of ups and downs. 

It's been another long year filled with many ups and downs.

Achieving ubiquity for an asset manager would be akin to grabbing the brass ring on an old carousel. It’s the pinnacle they strive for – it would mean all investable assets were flowing their way because they were top of mind.

Most Americans have established Thanksgiving day traditions - whether it's watching the parades and/or football on TV or the specifics sides to their Thanksgiving feast. Many of the shared traditions have been handed down from generation to generation but do you know where they came from?  

There are many ways to communicate in today's connected environment--which way is best?