Marketing is constantly changing and if you’re not willing to change and adapt you’ll be left in the dust.

As we wrap up one year it’s important to also plan for the year ahead.

There are a lot of marketing tips and advice floating around - some are more useful than others! Guest blogger, Adam Kornegay, shares his thoughts on client "touches."

Marketing has moved from a creative effort to a more scientific effort that can be analyzed and adapted based on analytics.

SunStar’s Marilyn Dale, Creative and Digital Services Director, spoke with Jill Gregorie of IGNITES. Dale offered recommendations on what fund companies should consider when building out their websites. 

Public relations executives and campaign managers rely on word of mouth advertising as a critical component of their political PR plans when marketing to voters.

Don't just write emails to write them - make them work for you!

Have you ever seen someone's eyes glaze over as they're presented with data?

Your website is your first impression - make sure it's a good one!

SunStar wins 2018 Award for Outstanding Achievement in Web Development from the Web Marketing Association. Let us do a complimentary audit of your site. 

For many years, email etiquette has said not to send emails at night.

Is your marketing plan working for you? Are you reaching the advisors you want?