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There are a lot of marketing tips and advice floating around - some are more useful than others! Guest blogger, Adam Kornegay, shares his thoughts on client "touches."

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Marketing has moved from a creative effort to a more scientific effort that can be analyzed and adapted based on analytics.

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SunStar’s Marilyn Dale, Creative and Digital Services Director, spoke with Jill Gregorie of IGNITES. Dale offered recommendations on what fund companies should consider when building out their websites.

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Public relations executives and campaign managers rely on word of mouth advertising as a critical component of their political PR plans when marketing to voters.

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Don't just write emails to write them - make them work for you!

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Have you ever seen someone's eyes glaze over as they're presented with data?

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Your website is your first impression - make sure it's a good one!

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SunStar wins 2018 Award for Outstanding Achievement in Web Development from the Web Marketing Association. Let us do a complimentary audit of your site.

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For many years, email etiquette has said not to send emails at night.

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Is your marketing plan working for you? Are you reaching the advisors you want?

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Marketing efforts falling short? SunStar Strategic's Marilyn Dale contributed to a webinar hosted by Foreside Distributors. They discussed marketing challenges and actionable solutions which were compiled in our report from the webinar, Taking Action for Marketing Success.

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Have your marketing efforts hit a wall? SunStar Strategic's Marilyn Dale and Sondhelm Partners' Dan Sondhelm recently contributed to a webinar hosted by Foreside Distributors to address challenges marketers are facing. This is the final installment of our report from the webinar, Taking Action for Marketing Success. Take advantage of the tips and actionable items that were discussed.

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Are you frustrated by marketing challenges? Foreside Distributors hosted a webinar to discuss such challenges in the industry and ways to overcome them. SunStar Strategic's Marilyn Dale was a contributor. This is the fifth installment of our report, Taking Action for Marketing Success, designed to present marketers with actionable ideas to overcome their marketing challenges.

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Ready to amp up your marketing efforts? Foreside Distributors recently hosted a webinar to address marketing challenges. SunStar Strategic's Marilyn Dale was a contributor. This is the fourth installment of our report, Taking Action for Marketing Success, designed to present marketers with actionable ideas to overcome their marketing challenges.