When it comes to marketing your ETF – a one-size fits all approach isn’t likely going to bring much success.
Marketers are seeing a decline in ROI from paid media. Many are adjusting their budgets to focus on earned media.
Ideally, every interview results in a quote or some form of spokesperson/firm/product mention. Unfortunately, we know the world is imperfect and oftentimes forces beyond our control guide outcomes.
Do you feel like you leave every meeting and media opportunity wondering why you never got to say what you had planned?
Stan Hinden, retired Washington Post financial writer and columnist wrote, during my 50 years as a newspaper reporter, editor and columnist, I have known hundreds of public relations people. Some were a joy to work with; others a nightmare. Indeed, as I look back, I can see clear differences between those who were good at their jobs and those who were not.
In times of uncertainty and turbulence it is often a time to make difficult decisions. Small funds have tough choices to make if they want to survive.