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Wednesday, 28 June 2017 06:30

10 Static Marketing Rules You Can't Ignore

Is your marketing strategy constantly evolving to keep up with trends? It should be, but at the same time it should also be adhering to the classic principles that remain unchanged.

Wednesday, 14 June 2017 09:18

Using PR to Grow Your Practice

Today’s media landscape is constantly changing and evolving.  What was once only print, television or radio has now expanded to include a myriad of social media outlets.

SunStar Strategic’s Hibre Teklemariam, VP and Partner, addressed the Investment Company Institute’s (ICI) Small Funds Committee meeting in May in Washington D.C.

Thursday, 15 June 2017 06:29

Name That Tagline! How Many Can You Get?

Last week we shared a post on creating a tagline for your company.

A strong well-known tagline can speak for itself.

Thursday, 06 April 2017 06:58

Putting the Cart Before the Horse

You've probably heard the expression "don't put the cart before the horse."  But, what would happen if you did?

Thursday, 30 March 2017 06:48

It's All About the Story

People are more likely to connect with a brand or product that has a story attached to it – something that makes it memorable and/or relatable.

Wednesday, 08 March 2017 06:58

Sales & Marketing - A Match Made In Heaven

What do sales and marketing have in common? Not much, except that when they work together they’re like a match made in heaven!

To succeed in business you have to have a marketing plan. But, a plan that is thrown together without strategy or without next steps planned won’t get you anywhere.

Thursday, 05 January 2017 06:48

Marketing Strategy: Start With Your Story

Did you miss this article the first time? From time to time we like to re-release relevant posts. This post originally appeared in August and will never be irrelevant.

Telling people your story seems simple enough-but is it?

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