Marketing strategies have often consisted of companies creating their materials and sending them out into the world – essentially a variation of “throw it against the wall to see if it sticks.”

Everyone loves their sales team-when they close the deal. The job of the salesperson is to get out there, call on, meet with advisors and make the sale. But, are they feeling the love from the home office? Are you giving them the support they need?

Marketing - with a solid marketing plan - is crucial for any business. Getting started can be daunting and it might be tough to figure out where to start.

Your firm is a dime a dozen. You’re just like everybody else and they all do what you do. No? Think you’re different?

Sparrow Capital Management adds $5 million in new fund assets after only 4 months with SunStar Strategic. 

2020 has been quite a year so far and we're only halfway through! How is your business plan going? Guest blogger, Susan Kornegay, recommends assessing your plan and making adjustments as needed.

We're in the midst of a global pandemic - a digital marketing strategy may be more important than ever!

Marketing trends change each year in response to the market and consumer behaviors. What’s in store for 2020?

When time and/or budgets are tight, many small businesses cut spending on marketing.

Developing a predictable marketing system can be quite challenging, but companies have proven it can be the key to success.