Public relations is many things but it is NOT advertising, NOT just a copy-paste job and it is NOT spin.
Ever wonder how some savvy fund managers and financial planners win their places as the media's "darlings" -- frequently quoted in numerous mainstream magazines, and other important publications, often basking in the glow of the spotlight on a financial news channel segment?
It’s widely known that financial journalists are tasked with discovering and delivering timely information in capital markets.
What is the best way to get others to hear what you have to say? Be a communicator rather than a talker.
Marketing has moved from a creative effort to a more scientific effort that can be analyzed and adapted based on analytics.
Public relations executives and campaign managers rely on word of mouth advertising as a critical component of their political PR plans when marketing to voters.