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Monday, 07 December 2020 06:31

Think You're Different? Prove It.

Your firm is a dime a dozen. You’re just like everybody else and they all do what you do. No? Think you’re different?

At SunStar’s Virtual Small Funds Conference, Strategies to Engage Advisors & Attract Assets, D. Bruce Johnston, Founder of Two Dogs Social, shared industry insights to help advisors harness the power of social media to build their brands.

Thursday, 21 May 2020 06:43

Branding In A Crisis: Adaptation Is Key

When it comes to branding it’s common to hear “know your brand,” “stick to your brand,” “stay on brand,” etc.

Wednesday, 21 November 2018 06:46

Is Your Brand Still Relevant?

Marketing has moved from a creative effort to a more scientific effort that can be analyzed and adapted based on analytics.

SunStar VP, Melissa Murphy, was invited to be a featured speaker in the BMO podcast series, Better Conversations. Better Outcomes. She shared her insights on how a PR program could be a vital part of a practice management enhancement plan.

I think of PR and marketing the same way as I do a jigsaw puzzle: no one piece will make it whole.

Thursday, 15 June 2017 06:29

Name That Tagline! How Many Can You Get?

Last week we shared a post on creating a tagline for your company.

A strong well-known tagline can speak for itself.

Thursday, 09 February 2017 06:57

Can Color Affect Brand Perception?

Re-designing your logo in 2017? Or perhaps you’re doing a complete rebrand?

We’ve all heard of the psychology of color and how it influences our decisions and behaviors.

If it’s your first foray into a PR campaign, it’s a good idea to set expectations for all involved. You may be wondering what components make up the program? How much time and resources will it require? When can we expect to see results?

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