Marketing is a hurdle that all businesses face. The question is, how do they overcome it? Read on to find out. 

Your firm is a dime a dozen. You’re just like everybody else and they all do what you do. No? Think you’re different?

At SunStar’s Virtual Small Funds Conference, Strategies to Engage Advisors & Attract Assets, D. Bruce Johnston, Founder of Two Dogs Social, shared industry insights to help advisors harness the power of social media to build their brands.

Even though many are still working from home, portfolio managers are busier than ever. Has your firm suggested you participate in media training? Are you thinking it's a waste of time?

This is the fourth installment of our "Case for PR" series. We've put together a series of topics to examine the various ways in which a public relations strategy can help a firm grow.

We know most of our readers are already "power of PR advocates" but for those who aren’t as convinced, we offer a series of stories to systematically examine the rationale for engaging a public relations strategy.

When approaching your PR and Marketing Plan it’s important to consider the various components. 

Hosting a press event in New York City or other major media market can be a powerful and efficient way to showcase your brand, expertise, timely views on topics of interest and your product offering.

In this day and age, the internet connects us with friends, colleagues and potential clients. We rely on social media platforms to connect us to people that we wouldn’t meet every day.

You cannot connect with your audience if you don't know who you are. Sounds simple right?