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Maximize Good Press

A lot of work goes into getting media interviews. If you’ve scored an interview that resulted in a mention or feature don’t let it end there!

You worked hard for that piece – make it work for you!

Working with the media, unlike other sales activities, attracts investors directly and provides a third-party endorsement that can be reused over time to add credibility.

How can you get the most from your media effort?

 

Get permission

Check with the publication and obtain whatever permissions they require. Sometimes this is required even for a weblink

 

Compliance

Submit the piece to compliance including all necessary disclosures and making any required changes

 

Share it

You’ve got this great media piece – so spread the word!

  • Post it to your website
  • Share it on your social media pages using relevant hashtags and tagging the publication and reporter when applicable.
  • Send an email to your database linking to the piece on your website

 

Sell it

Talk about the media mention during meetings with clients or prospects. The power of implied credibility is invaluable – use it to your advantage.

 

You’ve worked hard to get your good press – make sure you get the most out of it! It’s impossible to put a price on a great story in a credible publication and repurposing these pieces greatly multiplies their worth.

 

Need help with the reprint process or repurposing the piece? We can offer tips and suggestions or help you do it.

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Tuesday, 16 June 2020 11:19

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