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Pandemic: The Newest Marketing Principle

Marketing professionals are likely well versed in Philip Kotler’s Four P’s of marketing.

But, as Ralph Guzman points out in a new article for Forbes, those in marketing need to add a fifth “P” for pandemic.

Guzman suggests revisiting the original four P’s - product, price, place, promotions- through the lens of the pandemic.

If your business or products weren’t already digital, it’s probably time to put your digital transformation into practice.

Enjoy the full article here, and give us a call if we can help you assess and tweak your marketing plan to better meet today’s world.

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Thursday, 04 June 2020 06:10

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