Forbes Agency Council took the idea a step further. Realizing that storytellers are found in a variety of fields they reached out to 14 experts of various backgrounds and asked them about key takeaways they learned from storytelling in marketing.
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Start with the most compelling idea
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Make the message relevant
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Include something over the top
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Evoke emotion
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Include an element of surprise
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Be more authentic
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Focus on the first sentence
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Start with the truth
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Be simple and upfront
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Identify the tension
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Tell a relatable story
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Act like you’re talking to a friend
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Create good story arcs
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Lead with the lesson or ending first
Sound intriguing? You can find more detail in the full article here.
Are you ready to tell your story?
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