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Can You Communicate BETTER With Your Clients And Prospects?

Communicating is simple right? You open your mouth and words come out. Not so fast.

According to Dictionary.com communication is:

 
1.
the act or process of communicating; fact of being communicated.
2.
the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs.
3.
something imparted, interchanged, or transmitted.
Communication is much more than simply speaking. In our fast-paced digital society communicating with your target audience can now take a myriad of forms. 
 

There are many different ways to communicate - which one is right for you?

We've examined our favorite modes of communication and break down the pros and cons of each.

 

Blog

 

Pros

+ Promotes thought leadership and credibility

+ Benefit for website’s SEO

Cons

- Significant time commitment 

- Open to potential negative comments from readers 

 

E-mail

 

Pros

+ Recipients respond on their timetable

+ Wide reach simultaneously 

+ Keep good records

Cons

- Potential to get lost in a full inbox

- Lacks personal contact

 

Media

 

Pros

+ Third-party endorsement implied

+ Free 

Cons

- Journalist controls control of the message

- Potential to be misquoted

 

Phone

 

Pros

+ Personal touch

+ Allows for in-depth conversations

Cons

- Connecting with a live person can be a challenge

- Can take significant amount of time to reach very many people

 

Podcast

 

Pros

+ Creation is fairly simple

+ Good resource for those looking for information but not necessarily wanting to read it

Cons

- Hard to find via "googling"

- Trending preference toward shorter streamed videos

 

Video 

 

Pros

+ A picture’s worth 1,000 words

+ Allows for both visual and emotional connection with your audience

Cons

- Producing them can be time-consuming Production is time-consuming

- A great video can be quite costly

 

Webinar

 

Pros

+ More inexpensive than in-person meetings 

+ Recordings can be posted to website for viewing when convenient

Cons

- Difficult to obtain and retain attendees

- Potential for technical difficulties

 

Social Media

 

Pros

+ Instant feedback

+ Wide distribution

+ Aids brand awareness

Cons

- Compliance hurdles

- Time-consuming

 

White Paper

 

Pros

+ Platform to describe your unique point of view; ability to go into great depth

+ Can be terrific lead generator

Cons

- Can be labor and cost intensive 

- Potential to be "dry" or boring

 

As you plan your next client communication, consider these methods.  Which one is right for you?

 

 

 
Read 511 times Last modified on Tuesday, 27 February 2018 13:02
Tuesday, 27 February 2018 11:47

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