If you’ve never played the piano would you expect to sit down and play like Mozart? Probably not, so why would you expect to give a spectacular media interview without a little practice?
The internet continues to cause major disruptions in sales and marketing processes. Consumers can be overwhelmed by options and can get easily distracted by choices and options.
With all the changes in the world today, consumers are becoming more and more knowledgeable on the companies with which they choose to interact and do business.