Have your marketing efforts hit a wall? SunStar Strategic's Marilyn Dale and Sondhelm Partners' Dan Sondhelm recently contributed to a webinar hosted by Foreside Distributors to address challenges marketers are facing. This is the final installment of our report from the webinar, Taking Action for Marketing Success. Take advantage of the tips and actionable items that were discussed.
The concept of SPIN selling was originally introduced in 1988, but it has stood the test of time and remains a solid and successful technique for sales teams to employ.
Daniel Pink, best-selling author, has written several books on behavior, work, and motivation. His book on sales/marketing, To Sell is Human: The Surprising Truth About Moving Others, offers an interesting take on how sales should be viewed.
Traditional selling techniques worked for many years with small sales, defined as something that can normally be completed in a single call and typically involves a small dollar amount.
Daniel Pink has written several best-selling books on behavior, work, and motivation, including A Whole New Mind: Why Right-Brainers Will Rule the Future (2005); Drive: The Surprising Truth About What Motivates Us (2009); and his latest book released this year, When: The Scientific Secrets of Perfect Timing.