+1 (703) 299-8390
300 N. Washington St. | Suite 505 | Alexandria, VA 22314

When approaching your PR and Marketing Plan it’s important to consider the various components. 

How can you stand out from the crowd and still be yourself? 

When it comes to marketing your ETF – a one-size fits all approach isn’t likely going to bring much success.

Marketers are seeing a decline in ROI from paid media.  Many are adjusting their budgets to focus on earned media.

Ideally, every interview results in a quote or some form of spokesperson/firm/product mention. Unfortunately, we know the world is imperfect and oftentimes forces beyond our control guide outcomes.

Thursday, 06 July 2017 15:48

Get a Better Perspective on What Works

Do you feel like you leave every meeting and media opportunity wondering why you never got to say what you had planned?

Wednesday, 12 July 2017 06:52

Ten Golden Rules of Public Relations

Stan Hinden, retired Washington Post financial writer and columnist wrote, during my 50 years as a newspaper reporter, editor and columnist, I have known hundreds of public relations people. Some were a joy to work with; others a nightmare. Indeed, as I look back, I can see clear differences between those who were good at their jobs and those who were not.

In times of uncertainty and turbulence it is often a time to make difficult decisions. Small funds have tough choices to make if they want to survive.

 

Wednesday, 17 May 2017 08:41

Opening a New Mutual Fund? PR Can Help!

Here’s why an investment firm needs to consider implementing a public relations program when launching a mutual fund.

If you are like most fund executives, you cringe at the cost of hiring a PR pro or bringing on an outside firm who will scour the financial news media in search of opportunities for regular and consistent coverage for your firm.

Page 1 of 2

Subscribe to What's New

Enter your email address:

Most Popular Posts