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Thursday, 14 January 2021 13:08

Social Media Tips For Smaller Businesses

During 2020, what some call “the year we stayed home,” social media use grew considerably.

Friday, 15 January 2021 06:31

Timing Is Everything (For Social Media)

More and more individuals and companies are turning to social media to communicate with their target audience. In fact, if you’re not using social media, you might get left in the dust!

Tuesday, 15 December 2020 06:34

Advisor Communication Is Not One-Size-Fits-All

Blensley Point-du-Jour, Vice President, Marketing Services at Discovery Data, shared his insights and discussed best practices on how to effectively reach advisors in these virtual times at SunStar’s recent conference, Strategies to Engage Advisors & Attract Assets.

When the pandemic arrived, the world came to a screeching halt. Across the globe, people shifted to work from home and businesses scrambled to adapt their policies and practices.

A recent study shows that nearly 50% of consumers have changed their brand preference during the pandemic.

Wednesday, 15 July 2020 10:54

Your 2020 Relaunch Action Plan

2020 has been quite a year so far and we're only halfway through! How is your business plan going? Guest blogger, Susan Kornegay, recommends assessing your plan and making adjustments as needed.

We're in the midst of a global pandemic - a digital marketing strategy may be more important than ever!

Thursday, 04 June 2020 06:10

Pandemic: The Newest Marketing Principle

Marketing professionals are likely well versed in Philip Kotler’s Four P’s of marketing.

Wednesday, 11 December 2019 06:00

2020 Marketing – The Year Of The Podcast?

Podcast marketing, once thought to be more appropriate for direct-to-consumer brands, has moved into the mainstream.

Friday, 09 August 2019 11:18

Why Your Emails Aren’t Working

It’s hard to reach people these days because everyone is busy and overscheduled. People don’t want to talk on the phone or take in-person sales or solicitation meetings and all the experts are saying emails are the best way to communicate with your audience so why do your emails have such low open rates?

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