Are you ready to grow your mutual fund? Not sure where to start? Or how to tell if your efforts are working?
When it comes to running a company, a marketing strategy isn’t always a top priority but it should be!
Marketers are seeing a decline in ROI from paid media. Many are adjusting their budgets to focus on earned media.
Is your marketing strategy constantly evolving to keep up with trends? It should be, but at the same time it should also be adhering to the classic principles that remain unchanged.
SunStar Strategic’s Hibre Teklemariam, VP and Partner, addressed the Investment Company Institute’s (ICI) Small Funds Committee meeting in May in Washington D.C.
In times of uncertainty and turbulence it is often a time to make difficult decisions. Small funds have tough choices to make if they want to survive.
You've probably heard the expression "don't put the cart before the horse." But, what would happen if you did?
To succeed in business you have to have a marketing plan. But, a plan that is thrown together without strategy or without next steps planned won’t get you anywhere.