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When it comes to marketing your ETF – a one-size fits all approach isn’t likely going to bring much success.

Your firm might be the best around, but if no one has ever heard of you does it really matter?

Daniel Pink has written several best-selling books on behavior, work, and motivation, including A Whole New Mind: Why Right-Brainers Will Rule the Future (2005); Drive: The Surprising Truth About What Motivates Us (2009); and his latest book released this year, When: The Scientific Secrets of Perfect Timing.

Thursday, 05 April 2018 06:03

SunStar Spotlight: Hibre Teklemariam

At SunStar Strategic, our people are as successful in their personal lives as they are at work. Meet one of our team members, Hibre Teklemariam.

Imagine you are the senior marketing executive for a mutual fund family of funds and one of your funds has been featured in an influential financial publication.

Do you have a great product or story? It doesn't matter if no one knows about it.

SunStar Strategic designed and launched a new website, sunstarstrategic.com.

SunStar Strategic recently announced a relationship with a new client, Wisconsin Capital Management, advisor to the Plumb Funds.

Tuesday, 13 March 2018 10:34

Considering Hosting A Press Event?

Hosting a press event in New York City or other major media market can be a powerful and efficient way to showcase your brand, expertise, timely views on topics of interest and your product offering.

Sounds simple enough, but what are the components of a sound PR plan?

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