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What do public relations and political campaigns have in common?

Public relations executives and campaign managers rely on word of mouth advertising as a critical component of their political PR plans when marketing to voters.

Wednesday, 30 October 2019 06:30

Media Interview Got You Spooked?

Don’t fret – a little preparation (and the right tools) goes a long way!

Have you heard the expression you can’t unring a bell? When it comes to media interviews truer words have never been spoken.

Interviews aren't typically scripted so they don't always go as planned. Don't fret - we've got you covered with our top 5 tips to help you succeed!

When it comes to building your brand it's a marathon, not a sprint.

Tuesday, 31 July 2018 15:13

The Case For PR - ROI/Growth

This is the fourth installment of our "Case for PR" series. We've put together a series of topics to examine the various ways in which a public relations strategy can help a firm grow.

Are you frustrated by marketing challenges? Foreside Distributors hosted a webinar to discuss such challenges in the industry and ways to overcome them. SunStar Strategic's Marilyn Dale was a contributor. This is the fifth installment of our report, Taking Action for Marketing Success, designed to present marketers with actionable ideas to overcome their marketing challenges.

Tuesday, 24 July 2018 13:28

6 Tips To Make Your PR Pitch A Success

A  great PR pitch will help you catch the attention of a reporter, blogger or producer. It's a proactive tactic to try and get them interested in covering your story. 

Monday, 09 July 2018 11:30

The Case For PR - Creating Credibility

This is the third installment of our "Case for PR" series. We've put together a series of topics to examine the various ways in which a public relations strategy can help a firm grow.

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