Beware, sharks are circling.
There’s an old saying you’ve probably heard, “There are two things you should never talk about-religion and politics.” The saying has hung around so long because it’s true. As a portfolio manager you might consider yourself to be a fine political guru-don’t.
Make the most of your PR program and take control
Interviews don't always go as planned. The questions asked don't always lead neatly to the topics you want to cover. But, that doesn't mean the interview is a fail.
US Equity Funds Hit Record Outflow
In June, active US equity funds went through the largest one month outflow since October of 2008. Morningstar released a summary of June 2016 asset flows, and it had some nervously wringing their hands.
One of our favorite aspects of the 2016 Rio Olympics is learning the athletes’ back stories. Hearing about their training processes, personal obstacles, and what differentiates them from their competitors has us rooting for them before they even hit the blocks.
“Time is tight and the budget is stretched thin.”
Adding Public Relations is an added cost that in the long run can become an invaluable tool in building your brand because it allows you to:
Small funds have tough choices to make if they want to survive.
First, as a fund owner, you can choose to grow through acquisition, picking and choosing among the many funds looking for an exit strategy.
Do you remember comedian George Carlin's infamous list of words that couldn't be uttered on TV?
We asked a sampling of mutual fund public relations and marketing professionals what words or phrases they absolutely dread hearing a portfolio manager utter and why. We’re sharing their input and comments anonymously so as to protect the guilty.