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Monday, 08 April 2019 08:47

What Is PR?

Public relations is many things but it is NOT advertising, NOT just a copy-paste job and it is NOT spin.

SunStar’s Conference, “Thriving in an Ever-Changing Industry,” will be held Monday and Tuesday, April 29 and 30, 2019 at the Dupont Circle Hotel in Washington D.C.

Strategic Insight and Flowspring headline SunStar’s Conference, “Thriving in an Ever-Changing Industry” offering actionable ideas to grow assets.

Media interviews can be nerve-wracking. Don't stress! Go back to the basics - the ABCs.

Monday, 25 February 2019 06:45

PR: Are You Ready To Take The Plunge?

Before starting a PR program many people wonder does PR even work?

Tuesday, 12 February 2019 06:32

Who Are You?

It’s a simple question right? Are you prepared to answer it?

Ever wonder how some savvy fund managers and financial planners win their places as the media's "darlings" -- frequently quoted in numerous mainstream magazines, and other important publications, often basking in the glow of the spotlight on a financial news channel segment?

It’s widely known that financial journalists are tasked with discovering and delivering timely information in capital markets.

What is the best way to get others to hear what you have to say? Be a communicator rather than a talker.

Wednesday, 21 November 2018 06:46

Is Your Brand Still Relevant?

Marketing has moved from a creative effort to a more scientific effort that can be analyzed and adapted based on analytics.

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