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Thursday, 29 December 2016 06:46

Best of 2016 - Our Gift to You

All year we've been sharing our tools and tips for helping you in your PR and marketing efforts. Below are some of our best ideas for a PR plan, conference strategy, interviewing and more.  

Did you miss this article the first time? From time to time we like to open the vault and re-release relevant posts. This post originally appeared in July and remains relevant as we head into the new year.

The mutual fund industry is changing, and fast.

 

Friday, 09 December 2016 09:23

Hennessy Event -- An Annual Tradition

On December 7, 2016, Hennessy Funds hosted its 9th annual Market Outlook and Hennessy Cornerstone Mid Cap 30 Fund rebalance luncheon for the media. 

If Michael Jordan never played professionally but simply stuck to pick-up games in the park, would he still be considered one of the greatest basketball players of all time?

Thursday, 01 December 2016 06:23

5 Rookie Mistakes In Press Releases

With so many press release hitting the newswire, it's no wonder most of them tend to not get the interest of reporters. Still, they have their place in your marketing and PR programs.

Shareholders can spot a tall tale!

Finally, the campaigning is over and we have a new President.  Some investors are looking to you for guidance as to what it all means.  

During a marketing bootcamp a few years ago, SunStar had the opportunity to work with a group of veteran Schwab advisors as part of a marketing bootcamp. These men and women were the best of the best. 

Wednesday, 14 December 2016 06:53

Good PR Doesn't Just Happen

There is never a bad time to design and commit to a PR plan. Good intentions quickly fade as day-to-day responsibilities consume our time.

I think of PR and marketing the same way as I do a jigsaw puzzle: no one piece will make it whole.

Thursday, 10 November 2016 14:59

How Do You Measure the Success of a PR Program?

Once you've committed your time and dollars to a PR program, you will naturally want to be sure you're getting your money's worth. But too often, clients only consider public relations efforts successful when it translates into sales or an uptick in phone calls.

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