If you are like most fund executives, you cringe at the cost of hiring a PR pro or bringing on an outside firm who will scour the financial news media in search of opportunities for regular and consistent coverage for your firm.
I was on a media tour in New York with a long term public relations client of mine. As we made our way through the streets of Manhattan, we started talking about the characteristics of a great interview.
If it’s your first foray into a PR campaign, it’s a good idea to set expectations for all involved. You may be wondering what components make up the program? How much time and resources will it require? When can we expect to see results?
In a perfect world, every interview results in a quote or some form of spokesperson/firm/product mention. We know the world is imperfect and oftentimes forces beyond our control guide outcomes.
When you’ve got an announcement big enough to warrant a press release you want to do it right. As a PR firm, we’re often asked about best practices so we're sharing answers to a few commonly asked questions.
As we head into a new year it makes sense to review the previous year and take stock of lessons learned.
Some spokespeople think a wire service interview is a waste of time. They've got their eye set on the big guns -- Wall Street Journal, Barron's, New York Times, etc. -- and won't settle for less.
Did you miss this article the first time? From time to time we like to open the vault and re-release relevant posts. This post originally appeared in August and remains relevant as we head into the new year and a new administration.
Beware, sharks are circling.