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Wednesday, 12 July 2017 06:52

Ten Golden Rules of Public Relations

Stan Hinden, retired Washington Post financial writer and columnist wrote, during my 50 years as a newspaper reporter, editor and columnist, I have known hundreds of public relations people. Some were a joy to work with; others a nightmare. Indeed, as I look back, I can see clear differences between those who were good at their jobs and those who were not.

PR Newswire may be your trusty go-to tool for uploading your press releases. However, you may not know they offer many other services that can bolster your distribution efforts.

Wednesday, 14 June 2017 09:18

Using PR to Grow Your Practice

Today’s media landscape is constantly changing and evolving.  What was once only print, television or radio has now expanded to include a myriad of social media outlets.

SunStar Strategic’s Hibre Teklemariam, VP and Partner, addressed the Investment Company Institute’s (ICI) Small Funds Committee meeting in May in Washington D.C.

In times of uncertainty and turbulence it is often a time to make difficult decisions. Small funds have tough choices to make if they want to survive.

 

Wednesday, 31 May 2017 06:59

Not Sure if You're Ready to Invest in PR?

If you're wondering if PR is right for you the answer is YES. And the time is NOW.

When learning how to do something we often hear "do this" or "do that," Kellyanne Conway, current counselor to the president, shows us through example what NOT to do during a media interview.

Wednesday, 17 May 2017 08:41

Opening a New Mutual Fund? PR Can Help!

Here’s why an investment firm needs to consider implementing a public relations program when launching a mutual fund.

Wednesday, 10 May 2017 08:08

Heat Your Media Effort This Summer

Spring is finally here which means summer is just around the corner. You may be looking forward to it thinking summer is a good time to rest and slow down your media effort. 

Thursday, 04 May 2017 09:38

A Picture is Worth a Thousand Words

When you meet someone for the first time, it's a fairly natural reaction to smile, nod and extend one's hand. So, when you're invited to appear on TV, remember Bob Barker's parting words to his loyal Price is Right fans of 50 years: "I thank you, thank you, thank you for inviting me into your home." 

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