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Thursday, 10 August 2017 05:18

You are Cordially Invited...

Journalists Want the Nickel Tour. So what does this have to do with media relations?

Garnering the attention of the media is, at its core, about getting portfolio managers and reporters together. Journalists have a job to do, and like most of us, will gravitate to people they know and with whom they’ve had past positive experiences.

Take a proactive approach—rather than a reactive one—and pitch your story to the media.

If your company’s media relations strategy consists of sending out press releases and hoping for reporters to call you, you may not have gotten the media attention or coverage you were hoping for.

Friday, 21 July 2017 08:12

Talking With the Media and More

Last week we held an interactive webinar, Talking with the Media + More.

Thursday, 06 July 2017 15:48

Get a Better Perspective on What Works

Do you feel like you leave every meeting and media opportunity wondering why you never got to say what you had planned?

Thursday, 29 June 2017 12:31

Get More Mileage From Good Press

You had a great piece of press - whether it was television or print - don't let it end there! Leverage that piece of press and put it to work for you!

Wednesday, 12 July 2017 06:52

Ten Golden Rules of Public Relations

Stan Hinden, retired Washington Post financial writer and columnist wrote, during my 50 years as a newspaper reporter, editor and columnist, I have known hundreds of public relations people. Some were a joy to work with; others a nightmare. Indeed, as I look back, I can see clear differences between those who were good at their jobs and those who were not.

PR Newswire may be your trusty go-to tool for uploading your press releases. However, you may not know they offer many other services that can bolster your distribution efforts.

Wednesday, 14 June 2017 09:18

Using PR to Grow Your Practice

Today’s media landscape is constantly changing and evolving.  What was once only print, television or radio has now expanded to include a myriad of social media outlets.

SunStar Strategic’s Hibre Teklemariam, VP and Partner, addressed the Investment Company Institute’s (ICI) Small Funds Committee meeting in May in Washington D.C.

In times of uncertainty and turbulence it is often a time to make difficult decisions. Small funds have tough choices to make if they want to survive.

 

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