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SunStar VP, Melissa Murphy, was invited to be a featured speaker in the BMO podcast series, Better Conversations. Better Outcomes. She shared her insights on how a PR program could be a vital part of a practice management enhancement plan.

You've scored an fantastic opportunity for a media interview. Now what? Don't get spooked - get ready! Preparation is key - see how a public relations professional can help.

Friday, 20 October 2017 14:43

PR Lessons From Chicago Cubs Fans

The Chicago Cubs weren't able to repeat a World Series win, but lot can be learned from the die-hard Cubs fan.

I think of PR and marketing the same way as I do a jigsaw puzzle: no one piece will make it whole.

Monday, 25 September 2017 06:16

Reprints: Don't Use a One and Done Approach

Smartly leveraging your media coverage and reprints allows you more than just 15 minutes of fame.

Thursday, 21 September 2017 13:53

Ready to Tell Your Story to the Media?

You've scored a fantastic opportunity for a media interview. Now what? Preparation is key - see how a public relations professional can help.

Thursday, 14 September 2017 06:13

Is Your PR Plan a Bull in the China Shop?

If you're not proactively pursuing PR, you're letting valuable opportunities pass you by.

 

 

Wednesday, 23 August 2017 06:40

11 Tools to Make Your PR Life Easier

PR professionals have a plethora of tools available to help make the job easier. Some are good and some are not, some are quite costly and some are free!

Wednesday, 16 August 2017 08:47

PR: What Works and What Doesn't

If Michael Jordan never played professionally but simply stuck to pick-up games in the park, would he still be considered one of the greatest basketball players of all time?

Thursday, 03 August 2017 05:18

7 PR Lessons We Can Learn From The Mooch

A cautionary tale from the political landscape.

Perhaps you’ve heard of Anthony Scaramucci? On July 21, 2017 he was named White House Director of Communications. A mere 10 days later, on July 31, 2017 he was fired.

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