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Wednesday, 03 January 2018 09:16

What's Ahead For PR In 2018?

As we kick off a new year we can look back at lessons learned in 2017 and apply them moving forward. What changes might we see in PR trends in 2018?

Instead of New Year's resolutions that fall by the wayside by February, when it comes to your firm, how about making some resolutions you can commit to and see results from?

Friday, 29 December 2017 14:08

Happy New Year!

Whether you're sad to see 2017 end or anxious to see 2018 begin, we wish you the happiest of New Years!

Friday, 29 December 2017 11:20

Considering PR for 2018?

Ready to grow your fund in 2018? Isn't it time you shared your fund's story with the media?

Thursday, 28 December 2017 10:46

Best Of 2017: Our Top 5 Blog Posts

As we wrap up 2017 we took a look through our blog posts from the year.  We've compiled the Top 5 most popular posts. We hope you find them useful.

SunStar VP, Melissa Murphy, was invited to be a featured speaker in the BMO podcast series, Better Conversations. Better Outcomes. She shared her insights on how a PR program could be a vital part of a practice management enhancement plan.

You've scored an fantastic opportunity for a media interview. Now what? Don't get spooked - get ready! Preparation is key - see how a public relations professional can help.

Friday, 20 October 2017 14:43

PR Lessons From Chicago Cubs Fans

The Chicago Cubs weren't able to repeat a World Series win, but lot can be learned from the die-hard Cubs fan.

I think of PR and marketing the same way as I do a jigsaw puzzle: no one piece will make it whole.

Monday, 25 September 2017 06:16

Reprints: Don't Use a One and Done Approach

Smartly leveraging your media coverage and reprints allows you more than just 15 minutes of fame.

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