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Your firm might be the best around, but if no one has ever heard of you does it really matter?

Daniel Pink has written several best-selling books on behavior, work, and motivation, including A Whole New Mind: Why Right-Brainers Will Rule the Future (2005); Drive: The Surprising Truth About What Motivates Us (2009); and his latest book released this year, When: The Scientific Secrets of Perfect Timing.

Imagine you are the senior marketing executive for a mutual fund family of funds and one of your funds has been featured in an influential financial publication.

Do you have a great product or story? It doesn't matter if no one knows about it.

SunStar Strategic designed and launched a new website, sunstarstrategic.com.

SunStar Strategic recently announced a relationship with a new client, Wisconsin Capital Management, advisor to the Plumb Funds.

Tuesday, 13 March 2018 10:34

Considering Hosting A Press Event?

Hosting a press event in New York City or other major media market can be a powerful and efficient way to showcase your brand, expertise, timely views on topics of interest and your product offering.

Sounds simple enough, but what are the components of a sound PR plan?

Thursday, 22 February 2018 06:08

Ready To Launch Your PR Plan?

It's time to roll up your sleeves and get started! 

Making the decision to commit to a PR plan is the first step. Next, you'll need to hire a professional.

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