We know most of our readers are already "power of PR advocates" but for those who aren’t as convinced, we offer a series of stories to systematically examine the rationale for engaging a public relations strategy.
Can National Press Outreach Help Local Wealth Managers?
Many wealth managers question the benefit of reaching out to the national press to promote their firm.
This situation is probably all too familiar to you. You’ve been cranking away at client emails for hours, hoping to get to all of them before your meeting that starts soon.
When it comes to marketing your ETF – a one-size fits all approach isn’t likely going to bring much success.
Daniel Pink has written several best-selling books on behavior, work, and motivation, including A Whole New Mind: Why Right-Brainers Will Rule the Future (2005); Drive: The Surprising Truth About What Motivates Us (2009); and his latest book released this year, When: The Scientific Secrets of Perfect Timing.
Imagine you are the senior marketing executive for a mutual fund family of funds and one of your funds has been featured in an influential financial publication.