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This is the second installment of our "Case for PR" series. We've put together a series of topics aimed to help those who might be on the fence about kicking off a public relations strategy.

Should local wealth managers consider a national press outreach plan? 

How do you implement an effective public relations strategy for an ETF? Like most strategies, effective messaging and tailored content are the most important things you can do when utilizing PR.

Receiving positive media coverage regularly can be the cornerstone of a dynamic marketing effort

Alexandria, Virginia – March 20, 2018: SunStar Strategic, a leading financial public relations and marketing firm, announced a new client, Wisconsin Capital Management, advisor to the Plumb Funds.

We know most of our readers are already "power of PR advocates" but for those who aren’t as convinced, we offer a series of stories to systematically examine the rationale for engaging a public relations strategy.

When approaching your PR and Marketing Plan it’s important to consider the various components. 

Can National Press Outreach Help Local Wealth Managers?

Many wealth managers question the benefit of reaching out to the national press to promote their firm. 

This situation is probably all too familiar to you. You’ve been cranking away at client emails for hours, hoping to get to all of them before your meeting that starts soon. 

When it comes to marketing your ETF – a one-size fits all approach isn’t likely going to bring much success.

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