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Ben Gerow joins SunStar Strategic. January 10, 2018, Alexandria, VA – SunStar Strategic announced today that Ben Gerow joined the firm as an associate account executive.

We know most of our readers are already "power of PR advocates" but for those who aren’t as convinced, we offer a series of stories to systematically examine the rationale for engaging a public relations strategy.

When approaching your PR and Marketing Plan it’s important to consider the various components. 

Can National Press Outreach Help Local Wealth Managers?

Many wealth managers question the benefit of reaching out to the national press to promote their firm. 

This situation is probably all too familiar to you. You’ve been cranking away at client emails for hours, hoping to get to all of them before your meeting that starts soon. 

When it comes to marketing your ETF – a one-size fits all approach isn’t likely going to bring much success.

Your firm might be the best around, but if no one has ever heard of you does it really matter?

Daniel Pink has written several best-selling books on behavior, work, and motivation, including A Whole New Mind: Why Right-Brainers Will Rule the Future (2005); Drive: The Surprising Truth About What Motivates Us (2009); and his latest book released this year, When: The Scientific Secrets of Perfect Timing.

Imagine you are the senior marketing executive for a mutual fund family of funds and one of your funds has been featured in an influential financial publication.

Do you have a great product or story? It doesn't matter if no one knows about it.

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