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Friday, 09 December 2016 09:23

Hennessy Event -- An Annual Tradition

On December 7, 2016, Hennessy Funds hosted its 9th annual Market Outlook and Hennessy Cornerstone Mid Cap 30 Fund rebalance luncheon for the media. 

If Michael Jordan never played professionally but simply stuck to pick-up games in the park, would he still be considered one of the greatest basketball players of all time?

Thursday, 01 December 2016 06:23

5 Rookie Mistakes In Press Releases

With so many press release hitting the newswire, it's no wonder most of them tend to not get the interest of reporters. Still, they have their place in your marketing and PR programs.

Shareholders can spot a tall tale!

Finally, the campaigning is over and we have a new President.  Some investors are looking to you for guidance as to what it all means.  

During a marketing bootcamp a few years ago, SunStar had the opportunity to work with a group of veteran Schwab advisors as part of a marketing bootcamp. These men and women were the best of the best. 

Wednesday, 14 December 2016 06:53

Good PR Doesn't Just Happen

There is never a bad time to design and commit to a PR plan. Good intentions quickly fade as day-to-day responsibilities consume our time.

I think of PR and marketing the same way as I do a jigsaw puzzle: no one piece will make it whole.

Thursday, 10 November 2016 14:59

How Do You Measure the Success of a PR Program?

Once you've committed your time and dollars to a PR program, you will naturally want to be sure you're getting your money's worth. But too often, clients only consider public relations efforts successful when it translates into sales or an uptick in phone calls.

We’ve learned a lot from this election season about public relations, branding, communication, what to do and not to do…. Perhaps the most valuable lesson of all comes to us a cautionary tale.  

Thursday, 03 November 2016 09:16

Cubs Win! Persistence Pays

CUBS WIN! CUBS WIN! CUBS WIN!

If you’re not from Chicago you might not appreciate the enormity of the 2016 World Series outcome. But, even a non-native can surely understand that a win after 108 years is quite a feat!

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