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We’ve learned a lot from this election season about public relations, branding, communication, what to do and not to do…. Perhaps the most valuable lesson of all comes to us a cautionary tale.  

Thursday, 03 November 2016 09:16

Cubs Win! Persistence Pays

CUBS WIN! CUBS WIN! CUBS WIN!

If you’re not from Chicago you might not appreciate the enormity of the 2016 World Series outcome. But, even a non-native can surely understand that a win after 108 years is quite a feat!

These days, everyone’s looking to catch the media’s attention. Knowing the right ways to get in touch can make all the difference.

Want to put your company or your fund in the media spotlight? Here are our tips on how to best stay connected if you want to see your name in lights. 

Friday, 28 October 2016 05:21

CUBS WIN! PR Lessons From Chicago Cubs Fans

A lot can be learned from the die-hard fan.

After 108 years, the Cubbie Bears finally made it and won the 2016 World Series? Even if you’re not a baseball fan, surely you’ve heard the news!

Earning consistent recognition through media coverage is more than a feather in your cap; it can be the silver bullet in your marketing efforts.  Working with the media, unlike other sales activities, attracts investors directly and provides a third-party endorsement that can be reused over time to add credibility. 

How often have you scored a terrific story about your fund in the media only to find out that your compliance team won’t allow you to reprint it or post it to your website, disclosures notwithstanding? This experience can be frustrating and disheartening.

Planning, reviewing, and executing are all important steps in the public relations process.

It’s never too late to design and commit to a PR plan. Good intentions quickly fade as day-to-day responsibilities consume our time. 

Fund firms are likely to face downward pressure on fees, as well as fewer mutual fund share classes, based on the Department of Labor’s (DOL) fiduciary rule, according to a recent story in Investment News

When considering ways to increase your firm’s visibility, there are two primary routes to take: public relations or marketing. The two have long worked beside each other but with distinctly separate methods. 

Wednesday, 12 October 2016 06:22

Does PR Really Work?

PR has many components, so it is difficult to say whether it works or not without defining "PR". In this instance, let's assume that you are asking whether good news stories will help you attract new clients or customers.

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