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It’s widely known that financial journalists are tasked with discovering and delivering timely information in capital markets.

What is the best way to get others to hear what you have to say? Be a communicator rather than a talker.

Wednesday, 21 November 2018 06:46

Is Your Brand Still Relevant?

Marketing has moved from a creative effort to a more scientific effort that can be analyzed and adapted based on analytics.

What do public relations and political campaigns have in common?

Public relations executives and campaign managers rely on word of mouth advertising as a critical component of their political PR plans when marketing to voters.

Monday, 29 October 2018 14:30

Media Interview Got You Spooked?

Don’t fret – a little preparation (and the right tools) goes a long way!

Wednesday, 03 October 2018 10:25

Nike & Kaepernick – Revisionist PR

Nike, one of the most easily recognizable brands today, recently announced Colin Kaepernick is the new face of the “Just Do It” campaign.

Celera Systems (SalesStation) hosted their first client conference on September 25-27, 2018, in Milwaukee, Wisconsin. SunStar was privileged to attend.

Have you heard the expression you can’t unring a bell? When it comes to media interviews truer words have never been spoken.

Interviews aren't typically scripted so they don't always go as planned. Don't fret - we've got you covered with our top 5 tips to help you succeed!

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