SunStar's Melissa Murphy attended the 2019 Schwab IMPACT conference held in San Diego in November. She shared her experiences and observations.
Have you considered launching a PR program but you’re wondering “is this the right time?” or “is this right for my firm?”
Do you have a communication strategy? Have you ever left a meeting smacking your head thinking “I should have said X,” or “I forgot to mention Y?”
Are you ready to launch your latest PR campaign? Take a step back and make sure charging forward with a fully fleshed out plan.