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When it comes to marketing your ETF – a one-size fits all approach isn’t likely going to bring much success.

Monday, 02 April 2018 11:36

Top Financial Advisors Named

SunStar Strategic congratulates our client, Jeanie Wyatt, CEO & Chief Investment Officer of South Texas Money Management, on being named to Barron’s List of Top Financial Advisors. 

Imagine you are the senior marketing executive for a mutual fund family of funds and one of your funds has been featured in an influential financial publication.

SunStar Strategic recently announced a relationship with a new client, Wisconsin Capital Management, advisor to the Plumb Funds.

Wednesday, 14 February 2018 08:53

Love Your Sales Team? Show Them!

A company without a good sales team won’t do well for long. To succeed companies need them pounding the pavement, making the calls and closing the deals.

Tuesday, 06 February 2018 09:52

Market Drop - No, It's Not Time To Panic

On Friday, February 2, the Dow Jones industrial average dropped 666 points. Yesterday, it fell by 1,175 points. No Chicken Little, the sky is NOT falling.

Are you ready to grow your mutual fund? Not sure where to start? Or how to tell if your efforts are working?

Some may shy away from marketing ETFs thinking it may be too difficult.

Advisor Perspectives recently surveyed nearly 800 advisors regarding their allocations over the next six months.

Tuesday, 31 October 2017 10:31

Tips to Avoid Spooking Your Advisor Client

Market uncertainty and a bizarre presidential administration have made some financial advisors, and their clients, a bit anxious. Here are what some mutual fund companies are doing to help alleviate some of that anxiety.

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