IRIS.XYZ: Building The Case For A Public Relations Strategy
When it comes to building your brand it's a marathon, not a sprint.
Iris.xyz: How To Stand Out From The Crowd And Still Be Yourself
If a feature story was written about your firm, what would it say about you? How can you stand out from the crowd and still be yourself?
The Case For PR – A Back To Basics Examination
We know most of our readers are already "power of PR advocates" but for those who aren’t as convinced, we offer a series of stories to systematically examine the rationale for engaging a public relations strategy.
Communicating Your Story: Stand Out From The Crowd
How can you stand out from the crowd and still be yourself?
Make Better Media Interviews Your New Year's Resolution
Instead of New Year's resolutions that fall by the wayside by February, when it comes to your firm, how about making some resolutions you can commit to and see results from?
Decluttering Your Message
PR Lessons From Chicago Cubs Fans
The Chicago Cubs weren't able to repeat a World Series win, but lot can be learned from the die-hard Cubs fan.
PR and Marketing are Both Integral Pieces to Promoting Your Mutual Fund
I think of PR and marketing the same way as I do a jigsaw puzzle: no one piece will make it whole.
Is Your PR Plan a Bull in the China Shop?
If you're not proactively pursuing PR, you're letting valuable opportunities pass you by.
Talking With the Media and More
Last week we held an interactive webinar, Talking with the Media + More.