Instead of New Year's resolutions that fall by the wayside by February, when it comes to your firm, how about making some resolutions you can commit to and see results from?

The Chicago Cubs weren't able to repeat a World Series win, but lot can be learned from the die-hard Cubs fan.

I think of PR and marketing the same way as I do a jigsaw puzzle: no one piece will make it whole.

If you're not proactively pursuing PR, you're letting valuable opportunities pass you by.

Last week we held an interactive webinar, Talking with the Media + More.

We all have a story to tell. It is important that you do just that. Tell it — consistently, concisely, and frequently.

Your story is your unique identity. It quickly tells listeners who you are and what makes you different, while also providing structure and a certain kind of raison d’être for employees and internal stakeholders. 

All too often we hear about media opportunities that were lost or turned away because on the surface they seemed they might not be exactly the right fit. 

We’ve covered the dynamics that might be at play when you’re not quoted, but it’s just as important to focus on the glass-half-full! Let’s look at how to set the stage so you’re more likely to be quoted once you’ve obtained a coveted interview opportunity.

SunStar Strategic is a full-service PR and marketing firm. We have a deep, long-standing practice in the financial services sector, an area where we continue to excel.