Are you ready to launch your latest PR campaign? Take a step back and make sure you're charging forward with a fully fleshed-out plan.
On December 4, 2018, Hennessy Funds hosted its 11th annual Market Outlook and Hennessy Cornerstone Mid Cap 30 Fund overview luncheon for the media.
It’s widely known that financial journalists are tasked with discovering and delivering timely information in capital markets.
Imagine you are the senior marketing executive for a mutual fund family of funds and one of your funds has been featured in an influential financial publication.
You had a great piece of press - whether it was television or print - don't let it end there! Leverage that piece of press and put it to work for you!
SunStar Strategic is a full-service PR and marketing firm. We have a deep, long-standing practice in the financial services sector, an area where we continue to excel.
Popular wisdom says that the best way to spread the word about good mutual funds and a good asset management company is through the national news media. This is particularly true of investment houses with excellent local reputations but that are relatively unknown across the country.